BLACK DOG SYNDROME

TitleBLACK DOG SYNDROME
BrandCARE
Product / ServiceSOCIAL PROBLEM AWARENESS
CategoryB13. Not-for-profit / Charity / Government
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
JEREMY CRAIGEN INNOCEAN WORLDWIDE Global CCO
KI YOUNG KIM INNOCEAN WORLDWIDE Executive Creative Director
CHO HYUN JUNG INNOCEAN WORLDWIDE GL5
YU JIN LEE INNOCEAN WORLDWIDE GL2
KIM SO EUN INNOCEAN WORLDWIDE GL3
KANG SUK KYUNG INNOCEAN WORLDWIDE GL3
LEE MOON HWI INNOCEAN WORLDWIDE GL3
JANG JAE HEE INNOCEAN WORLDWIDE GL3
LEE SUNG HUN INNOCEAN WORLDWIDE GL3
LEE JI MIN INNOCEAN WORLDWIDE GL3
WOO SEOK SHIN DOLPHINERS Director
JONG HO BAEK DOLPHINERS PD

Brief Explanation

A stray dog that was not adopted because of his color escapes the cage. But what he faced outside was no better, with prejudice against black dogs. A dog food advertisement with white dog, white dogs taking a walk with their owners, and the black dog, which do a great thing for others but he is afraid of people and gets a scolding from people because of his color. After sun sets, he is watching crowded people picking up white puppy dolls from the outside of bright store window.

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