Title | BLACK DOG SYNDROME |
Brand | CARE |
Product / Service | SOCIAL PROBLEM AWARENESS |
Category | B13. Not-for-profit / Charity / Government |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
JEREMY CRAIGEN | INNOCEAN WORLDWIDE | Global CCO |
KI YOUNG KIM | INNOCEAN WORLDWIDE | Executive Creative Director |
CHO HYUN JUNG | INNOCEAN WORLDWIDE | GL5 |
YU JIN LEE | INNOCEAN WORLDWIDE | GL2 |
KIM SO EUN | INNOCEAN WORLDWIDE | GL3 |
KANG SUK KYUNG | INNOCEAN WORLDWIDE | GL3 |
LEE MOON HWI | INNOCEAN WORLDWIDE | GL3 |
JANG JAE HEE | INNOCEAN WORLDWIDE | GL3 |
LEE SUNG HUN | INNOCEAN WORLDWIDE | GL3 |
LEE JI MIN | INNOCEAN WORLDWIDE | GL3 |
WOO SEOK SHIN | DOLPHINERS | Director |
JONG HO BAEK | DOLPHINERS | PD |
A stray dog that was not adopted because of his color escapes the cage. But what he faced outside was no better, with prejudice against black dogs. A dog food advertisement with white dog, white dogs taking a walk with their owners, and the black dog, which do a great thing for others but he is afraid of people and gets a scolding from people because of his color. After sun sets, he is watching crowded people picking up white puppy dolls from the outside of bright store window.