THE DANCE

TitleTHE DANCE
BrandLION
Product / ServiceSPEIGHTS
CategoryA01. Food & Drink
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production THE SWEET SHOP Auckland, NEW ZEALAND
Production 2 PERCEPTUAL ENGINEERING Auckland, NEW ZEALAND
Production 3 FRANKLIN RD Auckland, NEW ZEALAND
Additional Company LION Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Shane Bradnick DDB Group New Zealand Executive Creative Director
Rory McKechnie DDB Group New Zealand Creative Director
Zac Lancaster DDB Group New Zealand Senior Art Director
Judy Thompson DDB Group New Zealand Executive Agency Producer
Samantha Royal DDB Group New Zealand Senior TV Producer
Jenny Travers DDB Group New Zealand Senior Business Director
Michael Doolan DDB Group New Zealand Senior Account Manager
Lucinda Sherborne DDB Group New Zealand Executive Planning Director
Fiona King The Sweet Shop Executive Producer
Larisa Tiffin The Sweet Shop Producer
Steve Ayson The Sweet Shop Director
Lachlan Milne The Sweet Shop DOP
Simon Price The Sweet Shop Offline Editor
Trish Cahill The Sweet Shop Grade
Shane Taipari Franklin Road Sound Mix
Jonathan Mihaljevich Franklin Road Music Licensing

Brief Explanation

In this spot we follow two mates, as one teaches the other to dance after work each day. when they start they’re an awkward mess. But they stick at it, practicing their moves and discussing tactics during the day at work. Even their mates get in on the action, staying after work to sip on a beer and offer them advice with the expertise that guys like to assume they have on every subject. Getting good at dancing has become their group project, and they approach it with the same laconic attitude we’d usually see guys training for a sport. The whole time we’re left guessing as to what they’re training for, until we finally see our main character, Simon on his wedding day, as he surprises his new wife Tammy with a perfect dance routine while his mates look proudly on.