EUROPE

TitleEUROPE
BrandBDO
Product / ServiceBDO REMIT
CategoryB11. Consumer Services
EntrantLEO BURNETT MANILA, THE PHILIPPINES
Idea Creation LEO BURNETT MANILA, THE PHILIPPINES

Credits

Name Company Position
Raoul Panes Leo Burnett Group Manila Chief Creative Officer
Dante Dizon Leo Burnett Group Manila Creative Director
Momon Villanueva Leo Burnett Group Manila Art Director
Sweet Barbon Leo Burnett Group Manila Copywriter
Lot Eligio Leo Burnett Group Manila Account Management Director
Joel Limchoc Leo Burnett Group Manila Director
Sonny Cruz Freelance Producer
Arnold Buena Hit Productions Sound Arranger
Jacky Caruyan Leo Burnett Group Manila Account Manager

Brief Explanation

The film begins with supers that says the story is based on real events happening somewhere in Europe. Inside a high-end club, a performer sings and dances her heart out, lip-syncing the song “Manila Girl”. The crowd gives a standing ovation. She then goes backstage; she removes her costume and makeup. We reveal that she’s actually a man. His tablet rings. He accepts a video call from a boy, his son. In the Filipino language, the son says that he has received the money sent for school fees. The dad tells him to do well because money is hard to earn. The mom chimes in and says she’s sending him new lipstick because the shade doesn’t suit him. They laugh. The father cherishes the moment. Supers appear: “However hard the job, you’ll do anything for family.” We then end with the logo and tagline, “BDO. Together, we find ways.”

Links

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