| Title | HEARTBEAT |
| Brand | CULTURAL CENTER OF THE PHILIPPINES |
| Product / Service | CINEMALAYA |
| Category | B09. Media / Entertainment |
| Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
| Idea Creation | LEO BURNETT MANILA, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
| Dante Dizon | Leo Burnett Group Manila | Creative Director |
| Momon Villanueva | Leo Burnett Group Manila | Art Director |
| Martin Flordeliza | Leo Burnett Group Manila | Art Director |
| LA Yamsuan | Leo Burnett Group Manila | Copywriter |
| Donny Dingcong | Leo Burnett Group Manila | Deputy Manager |
| Joel Limchoc | Film Pabrika | Director |
| Steve Vesagas | Film Pabrika | Producer |
| Lyle Sacric | Film Pabrika | Director Cinematographer |
| Dix Buhay | Film Pabrika | Director Cinematographer |
| Adelina Leung | Film Pabrika | Production Designer |
| Meann Ballesteros | Film Pabrika | Production Manager |
| Lei Villena | Film Pabrika | Line Producer |
| Gela Pena Ancheta | Leo Burnett Group Manila | Senior Account Executive |
The film begins in a dimly lit hospital room. A father is on his deathbead, strapped to a machine, with his grieving daughter by his bedside. The father mutters about the end and his daughter keeps on crying. We cut to the father as he struggles to reveal a dark secret about the daughter’s true identity. He suddenly dies in mid-sentence and the daughter is hysterical. The camera then pans back to the father who is suddenly alive again! He continues to talk about the daughter and then he dies again before revealing the secret. The camera pans to the daughter who struggles with her emotions. We see the father talking again only for the frame to go black with the supers: Undying formula films. Enough. The film ends with the Cinemalaya logo and the dates of the film festival.