Title | BE WATER SAFE, NOT SORRY. BEACH |
Brand | NEW SOUTH WALES GOVERNMENT |
Product / Service | WATER SAFETY |
Category | B13. Not-for-profit / Charity / Government |
Entrant | LOUD Sydney, AUSTRALIA |
Idea Creation | LOUD Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Sam Toohey | NSW Office of Emergency Management | Director Emergency Management Policy and Coordination Department of Justice |
Nathan Vincent | NSW Department of Justice | Office of Emergency Management | Principal Policy Analyst |
Alex Power | NSW Department of Justice | Office of Emergency Management | Senior Communications And Engagement Adviser |
Lorraine Jokovic | LOUD | CEO |
Gerry Cyron | LOUD | Head of Planning & Innovation: |
Wellison D'Assuncao | LOUD | Creative Director |
Rosie Stone | LOUD | Copywriter |
Kate Shearer | LOUD | Art Director |
Steve Dubé | LOUD | Head of Production |
Tom Hartney | LOUD | Head of Digital |
Sarah Mould | LOUD | Social Media |
Gemma Tugby | LOUD | Group Account Director |
Laura Tenison | LOUD | Senior Account Manager |
Clinton Bell | FLIPP | Producer |
Jem Cresswell | FLIPP | Director & Photography |
Cherith Crozier | FLIPP | Stylist |
Beach: We open on a beautiful summer’s day at an un-patrolled beach. With our camera hovering on the waterline of serene turquoise water, the idyllic scenario lures the viewer into a false sense of security. One that has tragically cost the lives of so many beach-goers over summer. Water ripples run across the lens of our camera as we transition the viewer underwater, revealing a powerful reminder of how the most familiar scenarios can be the most dangerous. Now totally submerged, our once idyllic picture reveals a dark yet somber reality beneath the strong underwater current, a cross with a floral wreath. The super with our campaign line fades in: BE WATER SAFE, NOT SORRY. This is followed by an end frame with the New South Wales Government logo and partner logos.