Title | SPIRIT OF RAMADAN |
Brand | MCDONALD'S |
Product / Service | MCDELIVERY |
Category | A06. Retail |
Entrant | DDB SINGAPORE, SINGAPORE |
Idea Creation | DDB SINGAPORE, SINGAPORE |
Production | ATYPICAL FILMS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Chris Chiu | DDB Singapore | Group Chief Creative Officer |
Firrdaus Yusoff | DDB Singapore | Associate Creative Director |
Qihao Shum | DDB Singapore | Associate Creative Director |
Melvin Kuek | DDB Singapore | Deputy CEO, DDB Group |
Zach Wong | DDB Singapore | Group Account Director |
Grace Ng | DDB Singapore | Account Manager |
Fiona Heng | DDB Singapore | Account Manager |
Suriana Supaat | DDB Singapore | Producer |
Desmond Tan | Atypical Films | Production House |
The premise is simple: We follow the day-in-the-life of a Muslim McDelivery rider in the fasting month of Ramadan. He’s seen through the lens of a day-to-day Muslim chap. No airs, no egos, just going about his day against the backdrop of the religiously-significant month. We see his struggles, his perseverance, his determination as he continues to do his duty with aplomb. In the end, as he makes one of his final deliveries, something truly special happens Our rider makes a delivery to a non-Muslim family, who then thoughtfully offers to share the Happy Sharing Box with our rider. A simple gesture becomes a powerful symbol of religious understanding between different races.