SPIRIT OF RAMADAN

TitleSPIRIT OF RAMADAN
BrandMCDONALD'S
Product / ServiceMCDELIVERY
CategoryA06. Retail
EntrantDDB SINGAPORE, SINGAPORE
Idea Creation DDB SINGAPORE, SINGAPORE
Production ATYPICAL FILMS Singapore, SINGAPORE

Credits

Name Company Position
Chris Chiu DDB Singapore Group Chief Creative Officer
Firrdaus Yusoff DDB Singapore Associate Creative Director
Qihao Shum DDB Singapore Associate Creative Director
Melvin Kuek DDB Singapore Deputy CEO, DDB Group
Zach Wong DDB Singapore Group Account Director
Grace Ng DDB Singapore Account Manager
Fiona Heng DDB Singapore Account Manager
Suriana Supaat DDB Singapore Producer
Desmond Tan Atypical Films Production House

Brief Explanation

The premise is simple: We follow the day-in-the-life of a Muslim McDelivery rider in the fasting month of Ramadan. He’s seen through the lens of a day-to-day Muslim chap. No airs, no egos, just going about his day against the backdrop of the religiously-significant month. We see his struggles, his perseverance, his determination as he continues to do his duty with aplomb. In the end, as he makes one of his final deliveries, something truly special happens Our rider makes a delivery to a non-Muslim family, who then thoughtfully offers to share the Happy Sharing Box with our rider. A simple gesture becomes a powerful symbol of religious understanding between different races.