| Title | SALT IN THE BLOOD |
| Brand | CANON AUSTRALIA |
| Product / Service | CANON |
| Category | C03. Screens & Events |
| Entrant | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Idea Creation | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Idea Creation 2 | CANON AUSTRALIA Macquarie Park, AUSTRALIA |
| Production | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Additional Company | ELECTRIC SHEEP MUSIC Glebe, AUSTRALIA |
| Additional Company 2 | THE EDITORS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Christopher Ireland | The POOL COLLECTIVE | Director & Photographer |
| Cameron Gray | The POOL COLLECTIVE | Managing Director & Executive Producer |
| Kate Guaran | Canon Australia | Senior Manager Consumer & Product Marketing |
| Lucas Townsend | Canon Australia | Partnerships & Advocacy Manager |
| Michael O’Rourke | The POOL COLLECTIVE | Editor |
| Adam Spark | Electric Sheep Music | Composer |
| Glenn Sarangapany | Electric Sheep Music | Composer |
| Fergus Rotherham | The Editors | Colourist |
| Chris Doyle | Christopher Doyle & Co. | Creative Director |
"Salt InThe Blood" explores the creation of pro surfer Tom Carroll’s first ever photography exhibition, "1980-1985". The world knows Carroll as the surfer, the two-time world champion, the legend. What they don’t know is that while leading the charge of surfing’s rapid move to the world stage of professional sport, when surfers became gods and the spirit of counter-culture was as palpable as the salt in the air, Carroll kept a camera in-hand and took photographs. Lots of photographs. In the film, Carroll unearths the prolific collection of images taken as he “made sense of the world” on tour, unpacking thousands of film-slides boxed and buried under a blanket of dust under his home for over 40 years. The photographs are rediscovered and an untold story comes to light; memories surface and emotions are faced as we begin to understand why we take photographs and what they mean to us.