| Title | DARE TO BECOME |
| Brand | NIKE |
| Product / Service | NIKE FOOTBALL OF TEENS |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Idea Creation | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Media Placement | MINDSHARE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Ian Toombs \ Vivian Yong | Wieden+Kennedy Shanghai | Executive Creative Director |
| Matt Skibiak \ Dong Hao | Wieden+Kennedy Shanghai | Creative Director |
| Josh King \ Max Pilwat | Wieden+Kennedy Shanghai | Creative |
| Sanne Drogtrop | Wieden+Kennedy Shanghai | Head of Integrated Productions |
| Bernice Wong | Wieden+Kennedy Shanghai | Executive Producer |
| Fang Yuan \ Angela Liu | Wieden+Kennedy Shanghai | Producer |
| Leon Lin | Wieden+Kennedy Shanghai | Senior Planner |
| Chris Kirkup | Wieden+Kennedy Shanghai | Planner |
| Dino Xu | Wieden+Kennedy Shanghai | Business Director |
| Shawn Kai | Wieden+Kennedy Shanghai | Account Manager |
| Xueer Ren | Wieden+Kennedy Shanghai | Senior Account Executive |
| Nicole Bee | Wieden+Kennedy Shanghai | Head of Project Management |
| Jessica Deng \ Kathy Zhan | Wieden+Kennedy Shanghai | Business Affairs |
| Fish Ho | Wieden+Kennedy Shanghai | Head of Design |
| He Fan | Wieden+Kennedy Shanghai | Designer |
| Jessica Sinn | Wieden+Kennedy Shanghai | New Business Director |
In the year 2033, China rules the world. The football world, that is. Nike’s World Cup film, “Dare To Become,” shows a future where the next Ronaldo is Chinese, Manchester City fills their roster with Chinese players, German teens play as local Chinese clubs in a VR version of FIFA and all of England cries after being drawn in the same group as China. It’s a crazy future. But a future, the film shows, being created by teenage footballers today.