| Title | JOY STORY: JOY AND HERON |
| Brand | JD.COM |
| Product / Service | JD MASCOT- JOY |
| Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | 180 CHINA Beijing, CHINA |
| Idea Creation | 180 CHINA Beijing, CHINA |
| Production | 180 CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Cheelip.ong | 180.ai.Inc | Group CCO |
| PengQi Li | 180.ai.Inc | SCD |
| Kenneth kuo | 180.ai.Inc. | CCO |
| Kun Xu | 180.ai.Inc. | CD |
The film tells a sweet and heart-warming story about sharing. The leading character Joy is a curious, lively and kind dog. The story describes the process where Joy and Heron, another character in the film, share and transfer joy from misunderstanding each other to becoming friends. It highlights the Chinese culture and JD.com’s corporate values and hopes to "make joy happen" during the Spring Festival of 2018.