Brief Explanation

On the occasion of World Donor Day, BOLD, a transgender modeling agency launched a campaign titled, #whydontyou where in Rudrani Chettri, transgender model and Founder of BOLD asked India a question – why don’t you? She was seen in the video challenging India’s ignorance and apathy towards transgenders and blood donation. She is seen urging the rest strata to stop judging them instead go and donate some part of their blood which could save a needy. As a part of the campaign, a microsite www.whydontyou.in was created wherein a donor can register and donate blood with a Mumbai based blood donation bank, Triumph Blood Donation bank and for records, India needs 5 crore units of blood annually against an availability of 2.5 crore units.