Title | RUN IT |
Brand | NIKE |
Product / Service | NIKE |
Category | C02. Branded Content & Entertainment Film |
Entrant | WIEDEN+KENNEDY TOKYO, JAPAN |
Idea Creation | WIEDEN+KENNEDY TOKYO, JAPAN |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | ICONOCLAST Culver City, USA |
Production 2 | WHITEHOUSE POST London, UNITED KINGDOM |
Production 3 | THE MILL Los Angeles, USA |
Production 4 | DUROO Los Angeles, USA |
Production 5 | STINK STUDIOS London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Susan Hoffman | Wieden+Kennedy Portland | Global Chief Creative Officer |
Azsa West | Wieden+Kennedy Tokyo | Creative Director |
Jason Scott | Wieden+Kennedy Tokyo | Copywriter |
Li Byung Ha | Freelance | Copywriter |
Liwon Kim | Wieden+Kennedy Tokyo | Copywriter/Assistant Account Executive |
Jordi Luna | Wieden+Kennedy Tokyo | Art Director |
Chae Byung Rok | CBR Graphic | Art Director |
Ross Plummer | Freelance | Agency Producer |
Marisa Weber | Wieden+Kennedy Tokyo | Account Director |
Casey Yoneyama | Wieden+Kennedy Tokyo | Account Executive |
Mattijs Devroedt | Wieden+Kennedy Tokyo | Senior Strategic Planner |
Justin Lam | Wieden+Kennedy Tokyo | Comms Planner |
Amber Lavender | Wieden+Kennedy Portland | Business Affairs Director |
We Are From LA | ICONOCLAST | Directors |
Charles-Marie Anthonioz | ICONOCLAST | Managing Director |
Valerie Romer | ICONOCLAST | Executive Producer |
Juliet Naylor | ICONOCLAST | Producer |
Arnaud Potier | ICONOCLAST | Director Photography |
Charlie Harvey | WHITEHOUSE POST | Editor |
Anastasia Von Rahl | THE MILL | Executive Producer |
James Allen | THE MILL | VFX Supervisor |
Jay Park | AOMG | Artist |
Jessi | YMC Entertainment | Artist |
Woo WonJae | AOMG | Artist |
Gray | AOMG | Composer/Producer |
Sam Ashwell | 750 MPH | Mixer |
Mary-Ann D'Cruz | 750 MPH | Producer |
Tim Devlin | THE MILL | Animation Director |
Bowe King | THE MILL | Animation Director |
Oisin O'Driscoll | THE MILL | Colourist |
‘Run It’ is an original song and sport-driven music video with fiercely empowering lyrics that celebrates inspiring elite and everyday athletes who refuse to be limited by outdated social norms. It features those who represent the rarely seen side of modern Korea that’s impossible to ignore; a champion female boxer and North Korean refugee, Korea’s first major black model, a heavily tattooed female in a country where tattoos are illegal, and a dancer who challenges gender roles, amongst others.