|Title||FASTRACK - #SHUTTHEFAKEUP|
|Product / Service||FASTRACK WATCHES, BAGS, SUNGLASSES, WALLETS, BELTS.|
|Category||A04. Consumer Durables|
|Entrant||HAPPY mcgarrybowen Bangalore, INDIA|
|Idea Creation||HAPPY mcgarrybowen Bangalore, INDIA|
|Kartik Iyer, Samarjit Choudhry, Ameya Lokhande, Siddharth Sharma, Pranav Karnad||Happy mcgarrybowen||CEO, COO, Associate Vice President, Account Director, Associate Creative Director|
The film tells the story of a young couple engaging in modern-day courtship. A voiceover narrates this courtship as 'The story of your life', involving mandatory swipe-rights as the first attempts at romance. Edited and narrated at a breakneck pace, this is the archetypal 'Boy meets Girl' with a voiceover that strings together a volley of social media terms as euphemisms to present a picture of relentless pursuit. The couple tirelessly woo each other as the pace of the story hits a frantic high only to stop in its tracks at the end of a failed online romance. After a short pause, the story wastes no time in clicking its heels to go right back to the start and re-tell the story with a different ending. This time, it's narrated with languid warmth and capped off with a starkly different but refreshingly honest payoff.