Title | A LONG WAY HOME |
Brand | PETRONAS |
Product / Service | PETRONAS |
Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
Idea Creation | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
Production | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
James Yap | Leo Burnett Malaysia | Creative Director |
Jaz Lee | Leo Burnett Malaysia | Creative Group Head |
Abby Tai | Leo Burnett Malaysia | Senior Art Director |
Poon See Hian | Leo Burnett Malaysia | Copywriter |
Jennifer Hendroff | Leo Burnett Malaysia | Head of AV & Digital Content |
Noelle Goh | Leo Burnett Malaysia | Agency Producer |
Eswara V.A.N Sharma | Leo Burnett Malaysia | Business Director |
Seemun Pon | Leo Burnett Malaysia | Account Director |
Sheevanniee Radhakrishnan | Leo Burnett Malaysia | Account Manager |
Nur Ezlina | Leo Burnett Malaysia | Account Manager |
Victor Manggunio | Passion Pictures Digital Sdn Bhd | Film Director |
Adrian Lai | Passion Pictures Digital Sdn Bhd | Executive Producer |
Mun Yee | Passion Pictures Digital Sdn Bhd | Line Producer |
Bernie Koh | Passion Pictures Digital Sdn Bhd | Line Producer |
This is a story about a disconnected father and son as they journey back home for the Chinese New Year reunion dinner. Soon, tensions arise in the car that pulls them further apart. But a change of heart ensues when the son encounters flashbacks of fond memories he once shared with his father while growing up. A journey that didn’t just bring them home but also, closer together.