A LONG WAY HOME

TitleA LONG WAY HOME
BrandPETRONAS
Product / ServicePETRONAS
CategoryB12. Corporate Social Responsibility (CSR) / Corporate Image
EntrantLEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Production PASSION PICTURES Kuala Lumpur, MALAYSIA

Credits

Name Company Position
James Yap Leo Burnett Malaysia Creative Director
Jaz Lee Leo Burnett Malaysia Creative Group Head
Abby Tai Leo Burnett Malaysia Senior Art Director
Poon See Hian Leo Burnett Malaysia Copywriter
Jennifer Hendroff Leo Burnett Malaysia Head of AV & Digital Content
Noelle Goh Leo Burnett Malaysia Agency Producer
Eswara V.A.N Sharma Leo Burnett Malaysia Business Director
Seemun Pon Leo Burnett Malaysia Account Director
Sheevanniee Radhakrishnan Leo Burnett Malaysia Account Manager
Nur Ezlina Leo Burnett Malaysia Account Manager
Victor Manggunio Passion Pictures Digital Sdn Bhd Film Director
Adrian Lai Passion Pictures Digital Sdn Bhd Executive Producer
Mun Yee Passion Pictures Digital Sdn Bhd Line Producer
Bernie Koh Passion Pictures Digital Sdn Bhd Line Producer

Brief Explanation

This is a story about a disconnected father and son as they journey back home for the Chinese New Year reunion dinner. Soon, tensions arise in the car that pulls them further apart. But a change of heart ensues when the son encounters flashbacks of fond memories he once shared with his father while growing up. A journey that didn’t just bring them home but also, closer together.

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