| Title | FROM THE HEART, FROM THE START | AIA CHINESE NEW YEAR 2018 |
| Brand | AIA MALAYSIA |
| Product / Service | AIA |
| Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Idea Creation | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Iska Hashim | Leo Burnett Malaysia | Group Creative Director |
| Pia Dhaliwal | Leo Burnett Malaysia | Copywriter |
| Lee Shyyi | Leo Burnett Malaysia | Art Director |
| Poon See Hian | Leo Burnett Malaysia | Vernacular Copywriters |
| Lee Pei Sien | Leo Burnett Malaysia | Vernacular Copywriter |
| Cheng Ie-Tsen | Leo Burnett Malaysia | Account Director |
| Melanie Ranatunga | Leo Burnett Malaysia | Agency Producer |
| Elizabeth Anita | Leo Burnett Malaysia | Project Manager |
| Maurice Noone | Directors Think Tank | Director |
| De Shen | Directors Think Tank | Line Producer |
| Julian Oh | Directors Think Tank | Director of Photography |
| Tek Nam | Directors Think Tank | 2nd Unit |
| Affandi Jamaluddin | Directors Think Tank | Editor |
An elderly woman wakes up in her bedroom. She walks through her house, looking around, seemingly confused. Finally, she spots her husband dozing off on the front porch. She wakes him up, asking why the Chinese New Year decorations aren’t up for that evening’s reunion dinner. Her husband reassures her that he’ll take care of everything. He calls up their adult children – none of whom seem to be planning to come home – and decorates the house. Their next-door neighbour asks the husband what he’s doing. The husband admits that his wife woke up that morning thinking it was Chinese New Year. We then see a sequence of the children returning home and the family having their Chinese New Year reunion dinner together. A shot of a calendar reveals that it’s actually June 8 – well after Chinese New Year, which this year took place in February.