| Title | HOW ARE YOU? |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | THAI HEALTH PROMOTION FOUNDATION |
| Category | C04. Micro-film |
| Entrant | LEO BURNETT Bangkok, THAILAND |
| Idea Creation | LEO BURNETT Bangkok, THAILAND |
| Media Placement | LEO BURNETT Bangkok, THAILAND |
| PR | LEO BURNETT Bangkok, THAILAND |
| Production | MUM FILMS Bangkok, THAILAND |
| Additional Company | THAI HEALTH PROMOTION FOUNDATION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Ariyawat Juntaratip | The Leo Burnett Group Thailand | Executive Creative Director |
| Pathida Akkarajindanon | The Leo Burnett Group Thailand | Creative Group Head |
| Patara-on Poonsawat | The Leo Burnett Group Thailand | Art Director |
| Ariyawat Juntaratip | The Leo Burnett Group Thailand | Executive Creative Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Pathida Akkarajindanon | The Leo Burnett Group Thailand | Creative Group Head |
| Panjaporn Kruapanichwong | The Leo Burnett Group Thailand | Account Director |
| Sarawut Lertkittipaporn | The Leo Burnett Group Thailand | Agency Producer |
| Suthon Petchsuwan | Mum Films | Director |
| Siwaporn Preedeeyathorn | Mum Films | Producer |
| Dear Charungkhon | Mum Films | Editor |
The Thai Health Promotion Foundation wanted to urge the working population who never go for health check-ups—driven by a misconception that if they don’t look or feel sick, they are simply not sick. We played with the simple idea when people greet, saying “How are you?”, most of the time an automatic reply is often “I’m fine”, and that goes without thinking. But this fifteen second communication used a twist against the usual answer. You can’t really answer “I’m fine” when you really don’t know. So get a health check-up.