Title | THE DUST |
Brand | EARTH (THAILAND) CO., LTD. |
Product / Service | AIR CON CLEANER SPRAY |
Category | B02. Other FMCG |
Entrant | DENTSU ONE (BANGKOK), THAILAND |
Idea Creation | DENTSU ONE (BANGKOK), THAILAND |
Production | EARLY BIRD HOUSE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Subun Khow | Dentsu One (Bangkok) | Chief Creative Officer |
Monchai Visuttinont | Dentsu One (Bangkok) | Creative Director |
Sutassarin Ankumpoch | Dentsu One (Bangkok) | Copywriter |
Monchai Visuttinont | Dentsu One (Bangkok) | Copywriter |
Subun Khow | Dentsu One (Bangkok) | Copywriter |
Nattapat Jitrungruengnij | Dentsu One (Bangkok) | Art director |
Vorawit Prakornkaew | Dentsu One (Bangkok) | Producer |
Pasinee Vithayaveroj | Dentsu One (Bangkok) | Account Director |
Pattrakamon Teekayuko | Dentsu One (Bangkok) | Account Executive |
Apiruk Pangseepirom | Early Bird House | Director |
Sorrasak Jaroensrisan | Early Bird House | Cinematographer/D.O.P |
Narathip Mahumuang | Early Bird House | Editor |
Pavaranan Kanpairoh | Early Bird House | Producer |
Somnuk Loisawai | Early Bird House | Sound Designer |
It was the story of a woman living alone in a condominium. She always sneezed and had running nose. One day, while she was talking on the phone with her boyfriend, the line was disconnected. There was another anonymous voice of a well-wisher in the line instead. He told her that she was actually not alone but was living with the dust from the air conditioner. And it was the key reason that kept ruining her health every time she turned on the air conditioner. The well-wisher taught her to clean the machine by herself using the Air Con Cleaner Spray. She followed the very easy steps until it was done. And finally, the dust had gone from her life.