|Brand||ELE TUJAA THAILAND|
|Product / Service||ELE MINERAL WHITE MASK PLUS|
|Category||B02. Other FMCG|
|Entrant||LOBSTER & CO COMPANY.,LTD. Bangkok, THAILAND|
|Idea Creation||LOBSTER & CO COMPANY.,LTD. Bangkok, THAILAND|
|Production||PHENOMENA Bangkok, THAILAND|
|Bongkochatorn Naksawat||Lobster & Co Company Limited||Executive Creative Director|
Time changes, everything changes. From young to old. Even love promise changes. The first part is comparing the look of friends of the same age from past to present by using the “rhythmic dance” to a Thai oldie hit song “Your Heart My Heart”. The song is about a man’s love promise to his woman that his love is forever. Even if the world broke down, he would still love her. However, as time passes by in the ad, everyone becomes old except one of his wife’s friend. Hence, the man loses to this lady’s unchanged beauty and fall for her. Next part, through Thai humor, is to emphasis on the product name in a new way by showing the “behind-the-scene” argument between the product owner and the creative team. The viewers would not feel forced and the product name goes straight to viewers’ mind right at the first viewing.