| Title | THE BROTHER WHO NEVER GROWS UP |
| Brand | E-LIFE HOME APPLIANCE MALL |
| Product / Service | E-LIFE HOME APPLIANCE MALL BRANDING |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | J. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI |
| Idea Creation | J. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| I-Fei Chang | J. Walter Thompson Taipei | Chief Creative Officer |
| Wu, Min-Lung | J. Walter Thompson Taipei | Group Creative Director |
| Dory Liu | J. Walter Thompson Taipei | Associate Creative Director |
| Allison Tsai | J. Walter Thompson Taipei | Art Director |
| Vik Liu | J. Walter Thompson Taipei | Copywriter |
| Max Leu | J. Walter Thompson Taipei | Producer |
| Ging-zim Lo | Spring Films Taipei | Film Director |
| Ben Hsu | J. Walter Thompson Taipei | Deputy General Manager |
| Joe Chang | J. Walter Thompson Taipei | Account Director |
| Titan Liang | J. Walter Thompson Taipei | Account Manager |
| Jason Lu | J. Walter Thompson Taipei | Senior Account Executive |
The film portrays an elder sister and younger brother who fought with each other continuously from childhood. Until one day the brother began to reflect on his relationship with his sister and how much he appreciates her and values their relationship. The film wants to convey a message to the public, "Everyone should learn to be each other’s best family”.