Title | PAANI SE PANGA MAT LO |
Brand | HAVELLS |
Product / Service | WATER PURIFIERS |
Category | A04. Consumer Durables |
Entrant | BBH INDIA Delhi, INDIA |
Idea Creation | BBH INDIA Delhi, INDIA |
Name | Company | Position |
---|---|---|
Vasudha Misra | BBH India (Delhi) | Executive Creative Director |
Russell Barrett | BBH India | Chief Creative Officer |
Rodrigues Robert | BBH India (Delhi) | Creative Partner |
Giving water is considered one of the most pious acts in our culture - one that is usually accepted with gratefulness. The film shows how this wonderful gesture would be received if people found out that the water was acidic. The first part of the film is a goody-good film that illustrates this pious act while the latter half is a twist that not only surprises people but breaks their apathy with respect to regular RO water purifiers.