| Title | THE TRIP YOU HAVE PROMISED |
| Brand | CHINA AIRLINES |
| Product / Service | CHINA AIRLINES |
| Category | B07. Travel |
| Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Idea Creation | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Production | YUAN YUAN PRODUCTION Taipei, CHINESE TAIPEI |
| Production 2 | MIND BIZ MULTIMEDIA TECHNOLOGY TAIPEI CITY, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
| Jin Yang | Leo Burnett Taiwan | Creative Partner |
| Murphy Chou | Leo Burnett Taiwan | Copywriter |
| JIn Yang | Leo Burnett Taiwan | Copywriter |
| Chiahan Chen | Leo Burnett Taiwan | Copywriter |
| Nana Tsai | Leo Burnett Taiwan | Senior Art Director |
| Stacy Shen | Leo Burnett Taiwan | Art Director |
| Sam Hsu | Leo Burnett Taiwan | Art Director |
| Leslie Chang | Leo Burnett Taiwan | Chief Strategic Officer |
| Evans Kao | Leo Burnett Taiwan | Agency Producer |
| Sylvia Cheng | Leo Burnett Taiwan | Chief Operating Officer |
| Morven Lin | Leo Burnett Taiwan | Account Director |
| Della Chen | Leo Burnett Taiwan | Account Executive |
| Ging-Zim Lo | Yuan Yuan Production | Director |
| Sharon Kuo | Yuan Yuan Production | Executive Producer |
| Terri Chen | Yuan Yuan Production | Producer |
| John Lin | Yuan Yuan Production | Director of Photographer |
| Chang Chien Pai Mei | Mind Biz Postproduction | Editor |
| Allen Shih | Yuan Yuan Production | Composer |
The spot illustrates how many empty promises are made to family, friends and work colleagues and then not followed up with.