PING AN BANK CREDIT CARD CENTER'S BRAND MICRO FILM «THE MOMENT»

TitlePING AN BANK CREDIT CARD CENTER'S BRAND MICRO FILM «THE MOMENT»
BrandPING AN BANK
Product / ServicePING AN BANK CREDIT CARD
CategoryB11. Consumer Services
EntrantHYLINK DIGITAL SOLUTIONS Beijing, CHINA
Idea Creation HYLINK DIGITAL SOLUTIONS Beijing, CHINA
Media Placement HYLINK DIGITAL SOLUTIONS Beijing, CHINA
Production HYLINK DIGITAL SOLUTIONS Beijing, CHINA

Credits

Name Company Position
Wu Jianqiu Hylink Digital Solutions Co., Ltd. GAD
Sun Xin Hylink Digital Solutions Co., Ltd. GCD

Brief Explanation

This short film is adapted from cardholders’ true stories, which helps to build up authenticity and create a better resonance with the audience. We selected four key incidents from different stages of life, where credit card plays an important role of being supportive to the cardholders, including welcoming a new life, going to study abroad, getting ready for marriage and facing death. These key moments are the ones that are very common for the mass, but crucially important for an individual. In this short film, all the four leading characters have PINGAN credit card by their sides, to provide support, financially and emotionally, when they are faced with these incidents, feeling at loss or vulnerable.

Links

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