Title | PING AN BANK CREDIT CARD CENTER'S BRAND MICRO FILM «THE MOMENT» |
Brand | PING AN BANK |
Product / Service | PING AN BANK CREDIT CARD |
Category | B11. Consumer Services |
Entrant | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Idea Creation | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Media Placement | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Production | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
Name | Company | Position |
---|---|---|
Wu Jianqiu | Hylink Digital Solutions Co., Ltd. | GAD |
Sun Xin | Hylink Digital Solutions Co., Ltd. | GCD |
This short film is adapted from cardholders’ true stories, which helps to build up authenticity and create a better resonance with the audience. We selected four key incidents from different stages of life, where credit card plays an important role of being supportive to the cardholders, including welcoming a new life, going to study abroad, getting ready for marriage and facing death. These key moments are the ones that are very common for the mass, but crucially important for an individual. In this short film, all the four leading characters have PINGAN credit card by their sides, to provide support, financially and emotionally, when they are faced with these incidents, feeling at loss or vulnerable.