| Title | ADOLESCENT DAUGHTER AND HER MYSTERIOUS BEHAVIOR |
| Brand | KAO CORPORATION |
| Product / Service | RESESH DEODORANT POWER |
| Category | B02. Other FMCG |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
| Production | TAIYO KIKAKU Tokyo, JAPAN |
| Additional Company | KAO CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tsukasa Ohara | Kao Corporation | Senior Creative Director |
| Yuka Yajima | Kao Corporation | Creative Director |
| Ayumi Oku | Kao Corporation | Copywriter |
| Junji Kiriki | I&S BBDO INC. | Senior Creative Director |
| Takahiro Sakai | I&S BBDO INC. | Creative Director |
| Teruo Furuno | I&S BBDO INC. | Art Director |
| Hitomi Sugiyama | I&S BBDO INC. | Account Executive |
| Kie Yoshizumi | I&S BBDO INC. | Account Executive |
| Daisuke Sasaki | I&S BBDO INC. | Planning Director |
| Takatoshi Tsuboi | I&S BBDO INC. | Senior Planner |
| Koichiro Tomita | I&S BBDO INC. | Planner |
| Tatsumasa Koson | I&S BBDO INC. | Planner |
| Koji Yamamoto | I&S BBDO INC. | Planner |
| Iwao Tonouchi | Taiyo Kikaku co.,ltd. | Producer |
| Shusaku Arai | Taiyo Kikaku co.,ltd. | Producer |
| Kensuke Arai | Taiyo Kikaku co.,ltd. | Director |
| Takayuki Shida | Taiyo Kikaku co.,ltd. | Cameraman |
| Jun Hikita | Taiyo Kikaku co.,ltd. | Lighting |
| Etsuo Fujii | Taiyo Kikaku co.,ltd. | Art |
| Yuji Kudoh | Freelance | Stylist |
| Nina Okuda | Freelance | Hair Artist |
| Atsushi Wakabayashi | Taiyo Kikaku co.,ltd. | Editor |
| Akari Tatsumi | Taiyo Kikaku co.,ltd. | MA |
| Yoshihisa Sato | Taiyo Kikaku co.,ltd. | Music |
| Shinsuke Jibu | Taiyo Kikaku co.,ltd. | Manager |
| Ryusuke Yoshida | Taiyo Kikaku co.,ltd. | Manager |
| Mao Nishida | Taiyo Kikaku co.,ltd. | Manager |
Resesh Deodorant Power is a deodorizing spray for men. It will deodorize the smell of tobacco, barbeque and other from your business suits which you get during the meeting with business partners and client dinner. Focusing on the daughter which they cannot ignore in order to convey the necessity of products to men in their 30s and 40s who has no interest in odor control. We depict the mysterious ecology of an adolescent daughter which fathers can sympathize with in a comical way. By bringing out the odor issue from daughter in the story, we made the target realize the necessity of odor control.