| Title | VOICE DELIVERY |
| Brand | MARS JAPAN |
| Product / Service | KAL KAN WHISKAS |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | BBDO JAPAN Tokyo, JAPAN |
| Idea Creation | BBDO JAPAN Tokyo, JAPAN |
| Production | NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masaki Honda | BBDO Japan | Executive Creative Director |
| Haruko Kuzuya | BBDO Japan | Copywriter |
| Kana Kikuchi | BBDO Japan | Art Director |
| Yukina Oshibe | I&S BBDO | Planner |
| Kosuke Kumakura | Nibankobo | Producer |
| Shinji Kushiro | Nibankobo | Producer |
| Yusuke Takiguchi | Nibankobo | Manager |
| Shingo Hashimoto | Nibankobo | Director |
| Kyoko Noguchi | Nibankobo | Cameraman |
Kal Kan(Whiskas in other countries) which global tagline is "Feed Their Curiosity" made this film to celebrate longevity with the theme of “The bond cultivated between senior cats and their owners”. Every September, Japan celebrates “Respect for the Aged Day”, a day where we acknowledge and recognize the contributions and wisdom of the previous generation. We took the opportunity to help Kal Kan raise the awareness of the reality of senior cats and make the most of it to remind people of the care that their aging feline friend needs.