Title | EXPERIMENT FOR THE SMART |
Brand | TENCENT |
Product / Service | TENCENT |
Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | TENCENT Shenzhen, CHINA |
Idea Creation | TENCENT Shenzhen, CHINA |
Idea Creation 2 | ZHENG&CO. Guangzhou, CHINA |
Media Placement | TENCENT Shenzhen, CHINA |
PR | TENCENT Shenzhen, CHINA |
Production | FEATURE WORKS Shanghai, CHINA |
Production 2 | MAGIC PAINT ADVERTISING Guangzhou, CHINA |
Name | Company | Position |
---|---|---|
Thomas chen | Tencent | General Manager |
Vincent Li | tencent | General Manager |
Cicy Li | tencent | General manager |
Vincent Lin | Tencent | General Manager |
Freda xu | Tencent | General Manager |
Akae Wang | tencent | Excutive creative director |
Yolanda Zheng | ZHENG&Co. | Creative Partner |
Zita Zou | tencent | copywriter |
Ivy Huang | tencent | Art Director |
Ahjan Huang | Tencent | Producer |
Dong Xie | Tencent | Art Director |
Yujie Xiao | Tencent | Senior Brand Manager |
Sivan Cai | tencent | Senior Brand Manager |
Justin Lu | Tencent | Senior Brand Manager |
Jasmine Zhu | ZHENG&Co. | Art Director |
We invited 20 smart individuals to participate which they all received the same scam message; no one fell for the fraud. But others lost a great deal of money. The victims were mocked by the smart for their ignorance and greed. The smarts were unaware that the victims were on the scene. One victim is the mother of one of the smart. The victim remains silent, afraid to be discovered by her family. More victims showed up from behind the scene, they were ALL family members of these smart ones. The truth is this 64% who remained silent was in fear of mockery not only from the public but also their family.