Title | MY PERSONAL BEST |
Brand | NOMURA HOLDINGS, INC. |
Product / Service | TOKYO 2020 OLYMPIC AND PARALYMPIC GAMES GOLD SECURITIES PARTNER |
Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | ENJIN Tokyo, JAPAN |
Idea Creation | ENJIN Tokyo, JAPAN |
Production | TAIYO KIKAKU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shiro Nomura | ENJIN TOKYO | CREATIVE DIRECTOR |
Mitsuhito Sato | ENJIN TOKYO | COPY WRITER |
Motohiro Kasahara | ENJIN TOKYO | ACCOUNT DIRECTOR+PRODUCER |
Hiroki Ono | CluB-A | DIRECTOR |
Shuhei Hosokawa | TAIYO KIKAKU CO ltd. | MOVIE PRODUCER |
Rino Tanaka | TAIYO KIKAKU CO ltd. | PRODUCTION MANAGER |
Rina Kikuchi | TAIYO KIKAKU CO ltd. | PRODUCTION MANAGER |
Akari Kubota | TAIYO KIKAKU CO ltd. | PRODUCTION MANAGER |
Naoto Suzuki | TAIYO KIKAKU CO ltd. | PRODUCTION MANAGER |
Tomohito Tanaka | TRAVOLTA | CINEMATOGRAPHER |
Toshi Hisanaga | SPORTS MAGIC | CASTING |
Koei Ishizaki | FREELANCE | ONLINE EDITER |
Masahiro Hasegawa | FREELANCE | COLORLIST |
Erik Reiff | audioforce | SOUND PRODUCER |
Arjuna Kohlstock | audioforce | COMPOSER |
Yoichi Takahashi | STUD | OFFLINE EDITOR |
Muneaki Shibuya | Mcray | MIXER |
Ashita Iju | AUR Inc. | PR PLANNER |
Kazushige Takebayashi | SHA inc. | ART DIRECTOR |
Natsuki Isa | SHA inc. | DESIGNER |
In sports, winning and losing are important, but striving to better oneself by pursuing a goal is just as important. This movie presents a group of male and female athletes, children and adults, including physically challenged individuals, taking on a sports challenge with the spirit of an athlete. Each participant trains for a month to beat his or her own personal record. Then a swim meet is held with a special rule — the participant with the slowest record starts first and others follow in ascending order. If all achieve their personal best, they finish at nearly the same time. The person who most significantly surpasses his or her personal best reaches the finish line first. It shows that everyone can improve themselves through effort. As for the winning award, it won Branded Content Lotus for ADFEST 2018, Finalist for Clio Sports and New York Festival.