Title | FOODIES ANONYMOUS |
Brand | PIZZA HUT |
Product / Service | PIZZA |
Category | A01. Food & Drink |
Entrant | OGILVY SINGAPORE, SINGAPORE |
Idea Creation | OGILVY SINGAPORE, SINGAPORE |
Production | HOGARTH WORLDWIDE Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Eugene Cheong | Ogilvy & Mather Singapore | Chief Creative Officer |
Francis Wee | Ogilvy & Mather Singapore | Executive Creative Director |
Shawnn Lai | Ogilvy & Mather Singapore | Creative Director |
Pedro Pedreira | Ogilvy & Mather Singapore | Associate Creative Director |
Benjamin Tan | Ogilvy & Mather Singapore | Art Director |
Siti Khalid | Ogilvy & Mather Singapore | Copywriter |
Cilla Peitzch | Ogilvy & Mather Singapore | Account Director |
Mamp Grewal | Ogilvy & Mather Singapore | Senior Planner |
Ashley Macabalo | Ogilvy & Mather Singapore | Account Manager |
Sharon Leong | Hogarth Singapore | Senior TV Producer |
Plastico | Poster Films | Director |
Adrian Tan | Freelancer | Director of Photography |
Terence Tay | Hogarth Singapore | Production Manager |
Brandon Tay | Hogarth Singapore | Producer |
Marin Villarreal | Hogarth Singapore | Post Producer |
Timothy Lee | Hogarth Singapore | Offline Editor |
Jonas Ang | Hogarth Singapore | Online Editor |
Royston Van Huizen | Hogarth Singapore | Colourist |
Daniel Ngo | Hogarth Singapore | Audio Engineer |
Anders Ong | Hogarth Singapore | Audio Producer |
Waiqi Tang | Hogarth Singapore | Motion Graphic Artist |
The film shows a group meeting, like the Alcoholic Anonymous. The difference is that the character’s addictions relate to food: in one way or another, they are always complicating it. The host starts the meeting and we see the guy who is addicted to pretentious food, represented by the foam. We cut to another guy whose addiction is novelty food. Then, we see two girls: one of them can’t enjoy her meal without posting a picture on Instagram first, and the other has a serious condition: when she gets a loyalty card, she has to fill it up, even if she doesn’t like the place. The last character’s addiction is to alter the menu, whatever she is eating. The cure for this addiction? Glorious pizza in all its simplicity.