Title | DOT |
Brand | SPARK NZ |
Product / Service | LITTLE CAN BE HUGE |
Category | A11. Consumer Services |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | PHD Auckland, NEW ZEALAND |
Production | ASSEMBLY Auckland, NEW ZEALAND |
Production 2 | FRANKLIN RD Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Levi Slavin | Colenso BBDO | Chief Creative Officer |
Dan Wright | Colenso BBDO | Executive Creative Director |
Mike Davison | Colenso BBDO | Creative Director |
Ryan Butterfield | Colenso BBDO | Business Director |
Sarah Williams | Spark | Head of Brand, Communications & Experience |
Frith Wilson-Hughes | Spark NZ | Communications Manager Social |
Natasha Gill | Colenso BBDO | Senior TV Producer |
Helen Naulls | Assembly | Production Company Head of Production |
Jonny Kofoed | Assembly | Director / Designer |
Geoff Kirk Smith | Assembly | Lead Animator |
Katie Naeher | Assembly | Animator |
Shane Taipari | Franklin Rd | Sound Design |
Jonathan Mihaljevich | Franklin Rd | Music Licensing |
Jonathan Mihaljevich | Franklin Rd | Music Licensing |
Graham Coxon | Independent | Music Artist |
Set on a phone, and made for viewing on in ‘portrait’, Dot is a love story for the mobile age. The story follows a grey dot as he experiences the agony of not knowing whether his feelings for someone are returned. As the story unfolds, he sinks further and further into loneliness. Dot tries to keep busy, to take his mind off it, but everything seems to remind him he’s alone. All around him he sees couples - even the birds have found love. After a lonely day and an even lonelier night, the morning brings no comfort. The dot catches the train to work, and joining two other dots in their bubble, they resume their bouncing. We pull wide for the first time to reveal the full mobile phone screen. Below a message that reads “Wanna hang?”, the three dots continue to bounce, until finally, the response comes: “Sure!”