DOT

TitleDOT
BrandSPARK NZ
Product / ServiceLITTLE CAN BE HUGE
CategoryA11. Consumer Services
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement PHD Auckland, NEW ZEALAND
Production ASSEMBLY Auckland, NEW ZEALAND
Production 2 FRANKLIN RD Auckland, NEW ZEALAND

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Levi Slavin Colenso BBDO Chief Creative Officer
Dan Wright Colenso BBDO Executive Creative Director
Mike Davison Colenso BBDO Creative Director
Ryan Butterfield Colenso BBDO Business Director
Sarah Williams Spark Head of Brand, Communications & Experience
Frith Wilson-Hughes Spark NZ Communications Manager Social
Natasha Gill Colenso BBDO Senior TV Producer
Helen Naulls Assembly Production Company Head of Production
Jonny Kofoed Assembly Director / Designer
Geoff Kirk Smith Assembly Lead Animator
Katie Naeher Assembly Animator
Shane Taipari Franklin Rd Sound Design
Jonathan Mihaljevich Franklin Rd Music Licensing
Jonathan Mihaljevich Franklin Rd Music Licensing
Graham Coxon Independent Music Artist

Brief Explanation

Set on a phone, and made for viewing on in ‘portrait’, Dot is a love story for the mobile age. The story follows a grey dot as he experiences the agony of not knowing whether his feelings for someone are returned. As the story unfolds, he sinks further and further into loneliness. Dot tries to keep busy, to take his mind off it, but everything seems to remind him he’s alone. All around him he sees couples - even the birds have found love. After a lonely day and an even lonelier night, the morning brings no comfort. The dot catches the train to work, and joining two other dots in their bubble, they resume their bouncing. We pull wide for the first time to reveal the full mobile phone screen. Below a message that reads “Wanna hang?”, the three dots continue to bounce, until finally, the response comes: “Sure!”