WHY CUPRAMEN IS SO POPULAR WORLDWIDE

TitleWHY CUPRAMEN IS SO POPULAR WORLDWIDE
BrandSIMPLESHOW FOUNDATION
Product / ServiceEXPLAINER VIDEO
CategoryB13. Not-for-profit / Charity / Government
EntrantSIMPLESHOW JAPAN Tokyo, JAPAN
Idea Creation SIMPLESHOW JAPAN Tokyo, JAPAN
PR SIMPLESHOW JAPAN Tokyo, JAPAN
Production SIMPLESHOW JAPAN Tokyo, JAPAN

Credits

Name Company Position
Tetsu Yoshida simpleshow Japan President
Ken Kouzai simpleshow Japan Copywriter
Astrid Kirk simpleshow Japan Project Manager
Astrid Kirk simpleshow Japan Storyboard Artist
Astrid Kirk simpleshow Japan Filming Props (Cupramen)
Naoya Ohtsuka simpleshow Japan Editor
Ken Kouzai simpleshow Japan Public Relations
Daisuke Sato simpleshow Japan Sound Design Manager
Sosho Kobori (none) Cameo appearance
NISSIN FOODS HOLDINGS CO., LTD. NISSIN FOODS HOLDINGS CO., LTD. Support
World Instant Noodles Association World Instant Noodles Association Support
Japan Convenience Foods Industry Association Japan Convenience Foods Industry Association Support

Brief Explanation

The protagonist Sarah loves Cupramen and after adding hot water to her cup, she has 3 minutes until her food is done. Using this time, she is wondering where cupramen are originally from and how they were created. Why are they loved all around the world? Her friend and gourmet Toku tells her all about it in the story of the video. He explains that they were originally created in Japan by a man named Momofuku Ando and how he managed to make Cupramen a huge hit all over the world, with many new flavors developing. The accuracy of the content is warranted through support from Cupramen producers NISSIN FOODS HOLDINGS CO., LTD. as well as organizations such as World Instant Noodles Association and Japan Convenience Foods Industry Association.

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