Title | TEDDYBEAR |
Brand | HUAWEI |
Product / Service | HUAWEI MATE 10 |
Category | B04. Consumer Durables |
Entrant | HAVAS BEIJING, CHINA |
Idea Creation | HAVAS BEIJING, CHINA |
Production | GREATLAND FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Ben Sun Erhei | Havas | General Manager, Shanghai / Chief Creative Officer, China |
Scott Miao | Havas Shanghai | Creative Director |
Summer Zou | Havas Shanghai | Creative Director |
May Xie | Havas Shanghai | Copywriter |
Qifei Xu | Havas Beijing | Executive Creative Director |
Meng LIn | Havas Beijing | Creative Director |
Gingzim Lo | Greatland Films | Director |
He is an excellent surgeon and travelled aboard to lead a surgery for a little boy who suffered from brain tumor. Before his departure, his beloved daughter sent him a teddy bear as an amulet to accompany him and protect him. He carried the teddy bear everywhere he went and took photos of it, in first-class cabin, restaurant and even the meeting room of medical consultation. Everyone was surprised by his behavior. The surgery was successful, he finally decided to send the teddy bear to the patient boy, because he believed the bear would help the boy emotionally recovered from the surgery quicker. When he back home, he showed his daughter the pictures the patient boy holding the teddy bear, and told that he has sent the teddy, as a symbol of love, to the boy who need the teddy to takes care of.