TEDDYBEAR

TitleTEDDYBEAR
BrandHUAWEI
Product / ServiceHUAWEI MATE 10
CategoryB04. Consumer Durables
EntrantHAVAS BEIJING, CHINA
Idea Creation HAVAS BEIJING, CHINA
Production GREATLAND FILMS Taipei, CHINESE TAIPEI

Credits

Name Company Position
Ben Sun Erhei Havas General Manager, Shanghai / Chief Creative Officer, China
Scott Miao Havas Shanghai Creative Director
Summer Zou Havas Shanghai Creative Director
May Xie Havas Shanghai Copywriter
Qifei Xu Havas Beijing Executive Creative Director
Meng LIn Havas Beijing Creative Director
Gingzim Lo Greatland Films Director

Brief Explanation

He is an excellent surgeon and travelled aboard to lead a surgery for a little boy who suffered from brain tumor. Before his departure, his beloved daughter sent him a teddy bear as an amulet to accompany him and protect him. He carried the teddy bear everywhere he went and took photos of it, in first-class cabin, restaurant and even the meeting room of medical consultation. Everyone was surprised by his behavior. The surgery was successful, he finally decided to send the teddy bear to the patient boy, because he believed the bear would help the boy emotionally recovered from the surgery quicker. When he back home, he showed his daughter the pictures the patient boy holding the teddy bear, and told that he has sent the teddy, as a symbol of love, to the boy who need the teddy to takes care of.

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