FIELD GOOD TRIP

TitleFIELD GOOD TRIP
BrandUNILEVER PHILIPPINES
Product / ServiceBREEZE PHILIPPINES
CategoryC02. Branded Content & Entertainment Film
EntrantDENTSU JAYME SYFU Makati City, THE PHILIPPINES
Idea Creation DENTSU JAYME SYFU Makati City, THE PHILIPPINES
Production TOWER OF DOOM Quezon City, THE PHILIPPINES

Credits

Name Company Position
Merlee Jayme Dentsu Jayme Syfu Chief Creative Officer / Copywriter
Biboy Royong Dentsu Jayme Syfu Creative Director
Ronald Barreiro Dentsu Jayme Syfu Managing Partner and General Manager
Lieza Punsalan / Monica Cabanos Dentsu Jayme Syfu Group Account Director
Agatha Barretto Dentsu Jayme Syfu Account Manager
Diday Alcudia Dentsu Jayme Syfu Strategic Planning Director
Dane Mangahas Dentsu Jayme Syfu Social Media Manager
Audrey Aparis Denstu Jayme Syfu Digital Content Creator
Carlos Perlas Tower of Doom Director
Mia Ferrer Tower of Doom Producer
Boogs San Juan Tower of Doom Editor
Jeula Agbayani Tower of Doom Executive Producer
Ez Abero Denstu Jayme Syfu Strategic Planning Director

Brief Explanation

The “FIELD GOOD TRIP is a field trip to a farm-- but with a twist. The moms can secretly go too! This allows them to watch their kids secretly from hidden tents. There will a “good challenge” waiting for these kids. Each one will encounter an old lady planting some seedlings. In the course of their conversation, she will accidentally lose her balance from her stool and fall on the muddy ground. The test of goodness: Will he react fast and help her, unafraid to get all muddied? Or will he hesitate and leave, afraid of getting dirty? This crucial moment is witnessed by each mom. Seeing their kids being helpful despite getting dirty, made them feel proud. They’ll suddenly look at dirt in a whole new light. They finally understood that with Breeze, it’s easier indeed to wash away dirt, that it is to bring up a good child.

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