Title | FIELD GOOD TRIP |
Brand | UNILEVER PHILIPPINES |
Product / Service | BREEZE PHILIPPINES |
Category | C02. Branded Content & Entertainment Film |
Entrant | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
Idea Creation | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
Production | TOWER OF DOOM Quezon City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | Dentsu Jayme Syfu | Chief Creative Officer / Copywriter |
Biboy Royong | Dentsu Jayme Syfu | Creative Director |
Ronald Barreiro | Dentsu Jayme Syfu | Managing Partner and General Manager |
Lieza Punsalan / Monica Cabanos | Dentsu Jayme Syfu | Group Account Director |
Agatha Barretto | Dentsu Jayme Syfu | Account Manager |
Diday Alcudia | Dentsu Jayme Syfu | Strategic Planning Director |
Dane Mangahas | Dentsu Jayme Syfu | Social Media Manager |
Audrey Aparis | Denstu Jayme Syfu | Digital Content Creator |
Carlos Perlas | Tower of Doom | Director |
Mia Ferrer | Tower of Doom | Producer |
Boogs San Juan | Tower of Doom | Editor |
Jeula Agbayani | Tower of Doom | Executive Producer |
Ez Abero | Denstu Jayme Syfu | Strategic Planning Director |
The “FIELD GOOD TRIP is a field trip to a farm-- but with a twist. The moms can secretly go too! This allows them to watch their kids secretly from hidden tents. There will a “good challenge” waiting for these kids. Each one will encounter an old lady planting some seedlings. In the course of their conversation, she will accidentally lose her balance from her stool and fall on the muddy ground. The test of goodness: Will he react fast and help her, unafraid to get all muddied? Or will he hesitate and leave, afraid of getting dirty? This crucial moment is witnessed by each mom. Seeing their kids being helpful despite getting dirty, made them feel proud. They’ll suddenly look at dirt in a whole new light. They finally understood that with Breeze, it’s easier indeed to wash away dirt, that it is to bring up a good child.