| Title | RELAY |
| Brand | 7-ELEVEN TAIWAN |
| Product / Service | CSR |
| Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Idea Creation | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Production | SPRING FILMS Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK TAIWAN | Chief Creative Officer |
| Kurt Lin | ADK TAIWAN | Group Creative Director |
| Jean Shih | ADK TAIWAN | Copywriter |
| Maya Yang | ADK TAIWAN | Copywriter |
| Yuzen Lin | ADK TAIWAN | Art Director |
| Ivy Lien | ADK TAIWAN | Production Manager |
| Mulder Shen | Spring Film Production | Director |
| Richard Yu | ADK TAIWAN | Chief Creative Officer |
| Kurt Lin | ADK TAIWAN | Group Creative Director |
| Lisa Wang | ADK TAIWAN | Copywriter |
An unusual relay happened with passing the lunch box from cities to the remote area. It is a metaphor for everyone who drops a coin into the 7-11 donation box has become a part of the participant of the meal supplying project. Your love relay, all the way to remote seniors meal of the day.