Title | THE GREAT ESCAPE |
Brand | PANASONIC ECO SOLUTIONS |
Product / Service | VENTILATION SYSTEM |
Category | B04. Consumer Durables |
Entrant | JET SET GO LTD. Tokyo, JAPAN |
Idea Creation | JET SET GO LTD. Tokyo, JAPAN |
Production | JET SET GO LTD. Tokyo, JAPAN |
Production 2 | PHENOMENA Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Miki Kuretani | Jet Set Go | Creative Producer |
Robert Lewis | Jet Set Go | Planner/Copywriter |
Taryn Lourens | Jet Set Go | Producer |
Reiko Yamamoto | Jet Set Go | Producer |
Kimihiro Hoshino | Jet Set Go | Marketing Specialist |
An unfamiliar landscape. “Where am I?” the little dog wonders as he floats back to the ground in his spacesuit. Then the danger begins. He is buffeted by dust, attacked by hot steam, and has to navigate past environmental allergens. Just when he thinks he is finally free, the biggest danger yet remains: toxic mold. The bathroom door slams shut and noone can hear his screams for help. As his last oxygen runs out, he closes his eyes and breathes his last breath. But wait. Is that an alarm clock? The dog looks around and finds himself back in his airy family home. On the table is a book illustrating the space adventures of a boy and his dog. So that’s what he was dreaming. He breathes in the safe, clean air from the room’s ventilation system, the only danger left being a surprise but welcome hug from his owner.