MOLLY.ONLINE

TitleMOLLY.ONLINE
BrandAEON FANTASY CO.,LTD.
Product / ServiceMOLLY.ONLINE
CategoryA09. Media / Entertainment
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production J.C. SPARK Tokyo, JAPAN
Production 2 DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 3 INVISIBLE DESIGNS LAB Tokyo, JAPAN

Credits

Name Company Position
Yoshinaka Ono DENTSU INC. Art Director
Sakura Kashiwazaki J.C.SPARK Designer
Naoki Yamaguchi DENTSU INC. Account Executive
Takuji Okamoto Dentsu Creative X Inc. Producer
Kouya Tamesue Dentsu Creative X Inc. Production Manager
Masayuki Noda Invisible Designs Lab. Music Producer
Yuichi Nakamura Invisible Designs Lab. Composer
Yudai Iwata Invisible Designs Lab. Composer
Narimasa Tsushima technicaland inc. Editor
Daisuke Morita Media City Inc. Mixer/MA
Roberta Janelle Stott freelance Narrator

Brief Explanation

"MOLLY.ONLINE" is a new online crane game service, launched by the arcade franchise "MOLLY FANTSY". We integratedly designed the all elements of naming, logo, motion logo, WEB UI, WEB banner, and CM. "MOLLY" simply reflects the existing arcade brand, and "ONLINE" showing the service as an online service. ".ONLINE" designate a internet domain, then the naming itself becomes the URL. In the logo design, M stands for "crane", O stands for "hole", then the logo itself expresses a crane game. In this way, we created a logo connecting to all the information. The easily imaginable logo was strongly required by client because more than half of the users are from outside Japan, as the Internet crane game market is very global. Cinema CM broadcasts at the 90 nation ยท 763 screens nationwide from the end of April 2018. TV commercials are airing from the end of May.