Title | THE ANT AND THE GRASSHOPPER |
Brand | CYBOZU, INC. |
Product / Service | CYBOZU, INC. |
Category | B10. B2B |
Entrant | CYBOZU, INC. Tokyo, JAPAN |
Idea Creation | NIHON KEIZAI ADVERTISING Tokyo, JAPAN |
Production | FANWORKS INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuji Uchiyama | individual | Director, Scenario writer |
Tasuku Kanno | NIHON KEIZAI ADVERTISING CO.,LTD. | Creative Director |
Hiroyuki Ishii | NIHON KEIZAI ADVERTISING CO.,LTD. | Creative Planning |
Shohei Yukimoto | NIHON KEIZAI ADVERTISING CO.,LTD. | Strategic Planning |
Nobuaki Yamazaki | NIHON KEIZAI ADVERTISING CO.,LTD. | Account Manager |
Yuko Okazaki | NIHON KEIZAI ADVERTISING CO.,LTD. | Communication Design |
Hiroshi Hosogane | NIHON KEIZAI ADVERTISING CO.,LTD. | Executive Account Manager |
Yasue Mochizuki | Fanworks Inc. | Animation Producer |
Kumi Matsui | Fanworks Inc. | Animation Director |
Haruka Suzuki | Individual | Animator |
Shino Nagasako | Individual | Animator |
Dai Iezaki | Codama Production Inc. | Sound Creator |
Mr. Inoue (grasshopper) waits for Mr. Goto (ant) at the station. Mr. Inoue visits Mr. Goto to ask about how to work because “the workstyle reforms” becomes a hot topic currently in Japan, the country they live in. Mr. Goto comes to pick up Mr. Inoue, and they start chatting heading to Mr. Goto's Office. When they reach to the office, they notice that a big chocolate-chip cookie covers the entrance so they cannot get in. Mr. Goto says it happens all the time, and guesses his co-workers must be working on it as usual, but unfortunately it’s “no-overtime-Friday” so they may be in a bit more of a panic than normal. Then, the two start talking about how they spend the time when it’s “no-overtime-Friday”, and the gap between ideal and reality is revealed…