Title | VITALIZING THE CREATORS OF GOOD LIFE |
Brand | ZESPRI |
Product / Service | KIWIFRUIT |
Category | C02. Branded Content & Entertainment Film |
Entrant | INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai, CHINA |
Idea Creation | INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai, CHINA |
Media Placement | INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai, CHINA |
PR | INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai, CHINA |
Production | INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Gordon Zhang | Inspire Integrated Marketing Co.,Ltd. | Creative Director |
Leon Qu | Inspire Integrated Marketing Co.,Ltd. | Account Director |
Nowadays in China, young women have to switch between multiple roles. They want to be good mothers, caring wives, responsible kids to their parents and excellent working women. In this film, we recorded two mothers. One is a public figure Hu Ke, the other operates her own café shop. They work hard every day and try to be perfect in every area, but they're not sure whether they're doing well. We have prepared a special gift for them. We interviewed their families and played the video to them, just to let them know they did very well in the eyes of their most important people. After watching the videos, the two women were really moved. Hu Ke said she hoped she could live everyday fully charged for a wonderful life.