DOOR FRAME

TitleDOOR FRAME
BrandALDI AUSTRALIA
Product / ServiceALDI AUSTRALIA
CategoryA06. Retail
EntrantBMF ADVERTISING Sydney, AUSTRALIA
Idea Creation BMF ADVERTISING Sydney, AUSTRALIA
Production SCOUNDREL Sydney, AUSTRALIA
Production 2 BLACKBIRD Sydney, AUSTRALIA
Production 3 THE BUTCHERY Sydney, AUSTRALIA
Production 4 THE REFINERY Darlinghurst, AUSTRALIA

Credits

Name Company Position
Cam Blackley BMF Executive Creative Director
Alex Derwin BMF Creative Director
David Fraser BMF Associate Creative Director
Dantie Van der Merwe BMF Associate Creative Director
Christina Aventi BMF Executive Planning Director
Hugh Munro BMF Head of Planning
Kellie Box BMF Planning Executive
Steve McArdle BMF Managing Director
Paul Coles BMF General Manager, ALDI
Sid De BMF Account Director
James Arnold BMF Account Manager
Rebecca O'Hanlon BMF Account Executive
Jenny Lee-Archer BMF Head of TV
Esta Lau BMF Agency Producer
James Dive Scoundrel Director
Kate Gooden Scoundrel Executive Producer
Adrian Shapiro Scoundrel Executive Producer
Germain McMicking N/A DoP
Dan Lee The Butchery Editor
Mark Richardson ALDI Australia Marketing Director
Kylie Warnke ALDI Australia Marketing Manager
Katherine Franulovich ALDI Australia Marketing Assistant

Brief Explanation

ALDI is famous for its variety of interesting and unusual Special Buys, each week. But our biggest strength had become our biggest weakness. It had created uncertainty in our shoppers, and confusion around when items were on sale. Busy shoppers couldn’t be expected to remember which items go on sale and when. To rectify this, we set out to make a series of epic reminders that matched the epicness of the products. ALDI Epic Reminders: a campaign to jog the memory of every Australian looking for Special Buys’ high quality products at great prices. After all, where else can you walk away with a chainsaw and some cheese in the same transaction?