| Title | FRIDGE |
| Brand | ALDI AUSTRALIA |
| Product / Service | ALDI AUSTRALIA |
| Category | A06. Retail |
| Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
| Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
| Production | SCOUNDREL Sydney, AUSTRALIA |
| Production 2 | BLACKBIRD Sydney, AUSTRALIA |
| Production 3 | THE BUTCHERY Sydney, AUSTRALIA |
| Production 4 | THE REFINERY Darlinghurst, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cam Blackley | BMF | Executive Creative Director |
| Alex Derwin | BMF | Creative Director |
| David Fraser | BMF | Associate Creative Director |
| Dantie Van der Merwe | BMF | Associate Creative Director |
| Christina Aventi | BMF | Executive Planning Director |
| Hugh Munro | BMF | Head of Planning |
| Kellie Box | BMF | Planning Executive |
| Steve McArdle | BMF | Managing Director |
| Toby Hussey | BMF | Group Account Director |
| Paul Coles | BMF | General Manager, ALDI |
| Sid De | BMF | Account Director |
| Rebecca O'Hanlon | BMF | Account Executive |
| Jenny Lee-Archer | BMF | Head of TV |
| Esta Lau | BMF | Agency Producer |
| James Dive | Scoundrel | Director |
| Kate Gooden | Scoundrel | Executive Producer |
| Adrian Shapiro | Scoundrel | Executive Producer |
| Germain McMicking | N/A | DoP |
| Dan Lee | The Butchery | Editor |
| Mark Richardson | ALDI Australia | Marketing Director |
| Kylie Warnke | ALDI Australia | Marketing Manager |
| Katherine Franulovich | ALDI Australia | Marketing Assistant |
ALDI is famous for its variety of interesting and unusual Special Buys, each week. But our biggest strength had become our biggest weakness. It had created uncertainty in our shoppers, and confusion around when items were on sale. Busy shoppers couldn’t be expected to remember which items go on sale and when. To rectify this, we set out to make a series of epic reminders that matched the epicness of the products. ALDI Epic Reminders: a campaign to jog the memory of every Australian looking for Special Buys’ high quality products at great prices. After all, where else can you walk away with a chainsaw and some cheese in the same transaction?