Title | DIG IN DOUG |
Brand | ALDI AUSTRALIA |
Product / Service | ALDI AUSTRALIA |
Category | A06. Retail |
Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
Production | GOODOIL FILMS Sydney, AUSTRALIA |
Production 2 | ARC EDIT Sydney, AUSTRALIA |
Production 3 | TURNING STUDIOS Sidney, AUSTRALIA |
Production 4 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | BMF | Executive Creative Director |
Hans Christian Berents | BMF | Copywriter |
Matthew Hughes | BMF | Designer |
Tom Johnson | BMF | Copywriter |
Alex Derwin | BMF | Creative Director |
Rosita Rawnsley-Mason | BMF | Associate Creative Director |
Christina Aventi | BMF | Executive Planning Director |
Hugh Munro | BMF | Head of Planning |
Kellie Box | BMF | Planning Executive |
Toby Hussey | BMF | Group Account Director |
Rose Flowers | BMF | Account Director |
James Arnold | BMF | Account Manager |
India Gates | BMF | Account executive |
Emma Friend | BMF | Senior Agency Producer |
Hamish Rothwell | Goodoil | Director |
Llew Griffiths | Goodoil | Producer |
Sam Long | Goodoil | Executive Producer |
Germain McMicking | N/A | DoP |
Alison Meadows | Mullinars | Casting |
Peter Sciberras | ARC | Editor |
Elliot | Turning Studios | Music |
Tone Aston | Rumble Studios | Audio post/sound design |
Mark Richardson | ALDI | Marketing Director |
Kylie Warnke | ALDI | Marketing Manager |
Katherine Franulovich | ALDI | Marketing Assistant |
Steve McArdle | BMF | Managing Director |
ALDI always sets the standard for Aussie Christmas campaigns and this year was no exception. Built on the insight that – unlike a traditional northern hemisphere Christmas – Australians welcome blow-ins and tag-alongs and plus-ones with open arms. Thanks to ALDI’s quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. The centrepiece of the campaign was a 45 second TV ad that tells the story of Doug, a stubborn batsman whose forty-year innings of backyard cricket drew people from far and wide.