THE MORE THE MERRIER

Bronze Spike
TitleTHE MORE THE MERRIER
BrandALDI AUSTRALIA
Product / ServiceALDI AUSTRALIA: CHRISTMAS CAMPAIGN 2017
CategoryB06. Retail
EntrantBMF ADVERTISING Sydney, AUSTRALIA
Idea Creation BMF ADVERTISING Sydney, AUSTRALIA
Production GOODOIL FILMS Sydney, AUSTRALIA
Production 2 ARC WORLDWIDE Sydney, AUSTRALIA
Production 3 TURNING STUDIOS Sidney, AUSTRALIA
Production 4 RUMBLE STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Cam Blackley BMF Executive Creative Director
Hans Christian Berents BMF Copywriter
Matthew Hughes BMF Designer
Tom Johnson BMF Copywriter
Alex Derwin BMF Creative Director
Rosita Rawnsley-Mason BMF Associate Creative Director
Christina Aventi BMF Executive Planning Director
Hugh Munro BMF Head of Planning
Kellie Box BMF Planning Executive
Toby Hussey BMF Group Account Director
Rose Flowers BMF Account Director
James Arnold BMF Account Manager
India Gates BMF Account executive
Emma Friend BMF Senior Agency Producer
Hamish Rothwell Goodoil Director
Llew Griffiths Goodoil Producer
Sam Long Goodoil Executive Producer
Germain McMicking N/A DoP
Alison Meadows Mullinars Casting
Peter Sciberras ARC Editor
Elliot Turning Studios Music
Tone Aston Rumble Studios Audio post/sound design
Mark Richardson ALDI Marketing Director
Kylie Warnke ALDI Marketing Manager
Katherine Franulovich ALDI Marketing Assistant
Steve McArdle BMF Managing Director

Brief Explanation

ALDI always sets the standard for Aussie Christmas campaigns and this year was no exception. Built on the insight that – unlike a traditional northern hemisphere Christmas – Australians welcome blow-ins and tag-alongs and plus-ones with open arms. Thanks to ALDI’s quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. The centrepiece of the campaign was a 60 second online film that tells the story of Doug, a stubborn batsman whose forty-year innings of backyard cricket drew people from far and wide.

Links
Video URL