Title | LOVE IS ORGANIC |
Brand | ORALPEACE |
Product / Service | ORALPEACE TOOTHPASTE |
Category | B03. Healthcare |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Production | ROCK'N ROLL JAPAN Tokyo, JAPAN |
Production 2 | RAY CORPORATION Tokyo, JAPAN |
Production 3 | MIRAGE INC. Tokyo, JAPAN |
Production 4 | P-CAMP Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazuma Aoki | ADK | Creative Director / Copywriter |
Fusanari Masuda | ADK | Creative Director / Art Director |
Satoshi Ichishima | ADK | Copywriter |
Hiroko Uchigaki | ADK | Account Director |
Toru Hara | ADK | Account Manager |
Fuyu Arai | Rock ‘N Roll Japan | Director |
Chiyoe Sugita | Travolta | Cinematographer |
Hiroki Nishigaya | Travolta | Gaffer |
Yohei Kawasaki | Rock ‘N Roll Japan | Producer |
Masamichi Kawanabe | Mirage Inc. | Visual Effect |
Yuma Watanabe | Mirage Inc. | Visual Effects |
Motoki Ohno | Mirage Inc. | Animator |
Kazutomo Koseki | Mirage Inc. | Computer Artist |
Naofumi Mishina | Mirage Inc. | Special Effects Producer |
Takayuki Suzuki | Mirage Inc. | Special Effects Credits |
YeYe | P-CAMP | Sound Designer |
Mitsuru Ameshima | P-CAMP | Sound Studio Producer |
YeYe | P-CAMP | Music Composer |
Hiroki Yamashita | P-CAMP | Music Arranger |
Takayuki Oshikane | P-CAMP | Sound Production Creadits |
Tatsuo Nagami | P-CAMP | Sound Production Credits |
ORALPEACE, a groundbreaking oral care brand, formulated with 100% naturally derived anti-bacterial agent that is safe for babies and the elderly. With the theme of its brand philosophy, “love for one’s precious family,” family ties over the course of fifty years are depicted through frame by frame video featuring a toothbrush which is an icon of daily life. The happiness of repeating normal days over generations and the fleetingness of the transient nature of time with family are expressed through this “story of a washroom.” In order to reproduce the family’s history, more than 1200 still images were taken and approximately 680 types of lighting were used. The art set was also carefully created to match each decade of the story.