| Title | HAPPY AT ONE HUNDRED. |
| Brand | FUJIFILM CORPORATION |
| Product / Service | HAPPY AT ONE HUNDRED. |
| Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | FUJIFILM CORPORATION Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Koichi Ito | Dentsu | Exective Creative Director |
| Noritaka Kobuse | Dentsu | Creative Director |
| Yuhi Suzuki | Dentsu | Strategic Planner |
| Kosuke Fukui | Dentsu | Creative Strategist |
| Shinnosuke Shimada | Dentsu | Art Director |
| Rie Konta | Dentsu Creative Force | Creative Producer |
| Masao Ohde | TOHOKUSHINSHA FILM CORPORATION | Producer |
| Tetsuma Maki | Fantasista | Director |
| Nobuyuki Matsui | Freerance | Director of Photographer |
| Akinori Irio | Freerance | Gaffer |
| Katsuya Yamada | Aiin | Sound Design |
| Naoko Abe | Tide | Offline Editor |
| Muga Nihei | TOHOKUSHINSHA FILM CORPORATION | Offline Editor |
| Mamoru Shiraishi | Omnibus Japan | Online Editor |
| Satoru Adachi | Omunibus Japan | Mixer |
| Kyosen Kineya | Freerance | Musician/Cast |
A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."
A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."
The audience who came to the concert venue was impressed and there was a great response from audiences of online movies such as YouTube and recorded about 2 million times playback.
A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."
A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."