| Title | #DIVERSITYISSTRENGTH |
| Brand | AIG JAPAN HOLDINGS |
| Product / Service | AIG |
| Category | B11. Consumer Services |
| Entrant | AOI PRO. INC. Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Production | AOI PRO. INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA\HAKUHODO Inc. | Chief Creative Officer |
| Takahiro Hosoda | TBWA\HAKUHODO Inc. | Senior Creative Director |
| Shuhei Tsuji | TBWA\HAKUHODO Inc. | Creative Director |
| Keisuke Shimizu | TBWA\HAKUHODO Inc. | Senior Art Director |
| Yosuke Sugioka | TBWA\HAKUHODO Inc. | Art Director |
| Kana Takarada | TBWA\HAKUHODO Inc. | Designer |
| Peter Souter | TBWA\HAKUHODO Inc. | Copy Writer |
| Tomoko Kasugai | TBWA\HAKUHODO Inc. | Copy Writer |
| Kei Tominaga | TBWA\HAKUHODO Inc. | Activation Planner |
| Hideyuki Kobayashi | TBWA\HAKUHODO Inc. | PR Planner |
| Shinri Abe | TBWA\HAKUHODO Inc. | Film Director (Making movie) |
| Masa Okazaki | TBWA\HAKUHODO Inc. | Executive Planning Director |
| Keita Kawakatsu | TBWA\HAKUHODO Inc. | Strategic Planning Director |
| Chigusa Ogasawara | TBWA\HAKUHODO Inc. | Strategic Planning Supervisor |
| Yoku Ishida | TBWA\HAKUHODO Inc. | Strategic Planner |
| Kei Kaneko | TBWA\HAKUHODO Inc. | Senior Account Director |
| Tatsuya Horikoshi | TBWA\HAKUHODO Inc. | Account Director |
| Kasumi Shimada | TBWA\HAKUHODO Inc. | Account Supervisor |
| Keisuke Egami | TBWA\HAKUHODO Inc. | Account Supervisor |
| Mami Konisho | TBWA\HAKUHODO Inc. | Account Supervisor |
| Toshihiko Sakurai | SAQULAI,inc | Costume Designer and Producer |
| Chika Sai | SAQULAI,inc | Costume Director |
| Keisuke Mizusako | AOI Pro. Inc. | Producer |
| Masahiro Kawaguchi | AOI Pro. Inc. | Producer |
| Hisashi Eto | CluB_A | Director |
| Justin Brown | Lux Artists Ltd. | DoP |
| Wataru Ito | amana | Producer |
| DYSK | DYSK PHOTOGRAPHY LLC | Photographer |
| Kazuya Yamazaki | NUSH Incorporated | Designer |
| Shinnosuke Arima | EDP graphic works Co.,Ltd. | Motion Graphic Designer |
AIG, in partnership with the New Zealand All Blacks (whom they sponsor), raised their voice to let the whole world know that AIG was and always will be a friend and supporter of the LGBTQ community. As a symbol of this movement, the ""Pride Jersey"" (a jersey top made from a material that is black when normal, but reveals the colors of the rainbow when stretched) and an anthem film were produced, to send a message of diversity and inclusion to the people of Japan and the world; to become one team in the fight against discrimination and prejudice.