| Title | THE MORE THE MERRIER |
| Brand | ALDI AUSTRALIA |
| Product / Service | ALDI AUSTRALIA: CHRISTMAS CAMPAIGN 2017 |
| Category | B06. Retail |
| Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
| Idea Creation | BMF ADVERTISING Sydney, AUSTRALIA |
| Production | GOODOIL FILMS Sydney, AUSTRALIA |
| Production 2 | ARC WORLDWIDE Sydney, AUSTRALIA |
| Production 3 | TURNING STUDIOS Sidney, AUSTRALIA |
| Production 4 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cam Blackley | BMF | Executive Creative Director |
| Hans Christian Berents | BMF | Copywriter |
| Matthew Hughes | BMF | Designer |
| Tom Johnson | BMF | Copywriter |
| Alex Derwin | BMF | Creative Director |
| Rosita Rawnsley-Mason | BMF | Associate Creative Director |
| Christina Aventi | BMF | Executive Planning Director |
| Hugh Munro | BMF | Head of Planning |
| Kellie Box | BMF | Planning Executive |
| Toby Hussey | BMF | Group Account Director |
| Rose Flowers | BMF | Account Director |
| James Arnold | BMF | Account Manager |
| India Gates | BMF | Account executive |
| Emma Friend | BMF | Senior Agency Producer |
| Hamish Rothwell | Goodoil | Director |
| Llew Griffiths | Goodoil | Producer |
| Sam Long | Goodoil | Executive Producer |
| Germain McMicking | N/A | DoP |
| Alison Meadows | Mullinars | Casting |
| Peter Sciberras | ARC | Editor |
| Elliot | Turning Studios | Music |
| Tone Aston | Rumble Studios | Audio post/sound design |
| Mark Richardson | ALDI | Marketing Director |
| Kylie Warnke | ALDI | Marketing Manager |
| Katherine Franulovich | ALDI | Marketing Assistant |
| Steve McArdle | BMF | Managing Director |
ALDI always sets the standard for Aussie Christmas campaigns and this year was no exception. Built on the insight that – unlike a traditional northern hemisphere Christmas – Australians welcome blow-ins and tag-alongs and plus-ones with open arms. Thanks to ALDI’s quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. The centrepiece of the campaign was a 60 second online film that tells the story of Doug, a stubborn batsman whose forty-year innings of backyard cricket drew people from far and wide.