| Title | AUTOADS |
| Brand | CARSALES.COM.AU |
| Product / Service | ONLINE AUTOMOTIVE CLASSIFIEDS |
| Category | D01. Use of Film |
| Entrant | CHE PROXIMITY Melbourne, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Melbourne, AUSTRALIA |
| Media Placement | CHE PROXIMITY Melbourne, AUSTRALIA |
| Production | CHE PROXIMITY Melbourne, AUSTRALIA |
| Production 2 | GUILTY CONTENT Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ant White | CHE Proximity | Chief Creative Officer |
| Glen Dickson | CHE Proximity | Group Creative Director |
| Chris Andrews | CHE Proximity | Creative Director |
| Joe Hill | CHE Proximity | Creative Director |
| Garret Fitzgerald | CHE Proximity | Creative Director |
| Cameron Bell | CHE Proximity | Senior Copywriter |
| Sam Dickson | CHE Proximity | Senior Art Director |
| Julie Duff | CHE Proximity | Head of CHEP Films |
| Elena Szymanski | CHE Proximity | CHEP Films Producer |
| Damian Capicchiano | CHE Proximity | Senior Editor |
| Matt Thompson | CHE Proximity | Sound Engineer |
| Matt Rose | CHE Proximity | Technical Director - Products & Communications |
| Hoang Nguyen | CHE Proximity | Technical Director - Web & Platform |
| Andy Stewart | CHE Proximity | Creative Technologist |
| Sam Bury | CHE Proximity | Digital Producer |
| Chris Howatson | CHE Proximity | CEO |
| Andrew Drougas | CHE Proximity | Chief Operating Officer |
| Jess Hughes | CHE Proximity | Group Account Director |
| Sarah Newell | CHE Proximity | Account Director |
| James Needham | CHE Proximity | Planning Director |
| Loner Studio | Loner Studio | Music |
| Tony Rogers | Guilty | Director |
| Jason Byrne | Guilty | Producer |
| Rohan Timlock | Guilty | Producer |
| Kellie Cordner | carsales.com.au | Chief Marketing Officer |
| Trudi Sampola | carsales.com.au | Group Marketing Manager |
| Jun Lee Sia | carsales.com.au | Brand Manager |
| Caitlin Retell | carsales.com.au | Digital Specialist |
| Luke Bronts | carsales.com.au | Development Manager |
| Sarah-Lucy Price | carsales.com.au | PR Director |
There wasn’t just one film. We created a platform that harnessed online car classifieds data to create thousands upon thousands of unique, expensive feeling, one-of-a-kind car ads for every Australian trying to sell their second-hand car. The platform automatically scraped the seller’s data and matched it with over 500 pre-recorded scenes and 5,000 VO clips, to make the five unique ads. Each ad played off a classic car ad theme: Adventure, Luxury, City, Tough and Family. The commercials followed a suitably over-the-top character through a mixture of ‘presenter’ shots, cut together with each seller’s own amateur car photographs to provide all the information a potential buyer needed. With over 1.2 trillion possible combinations, no two ads will ever be the same.