| Title | THE FAB FOUR |
| Brand | TEMPO |
| Product / Service | TEMPO |
| Category | A02. Other FMCG |
| Entrant | LEO BURNETT HONG KONG, HONG KONG |
| Idea Creation | LEO BURNETT HONG KONG, HONG KONG |
| Production | LEO BURNETT HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Carol Lam | Leo Burnett Ltd | President & Chief Creative Offier |
| Sonic Choy | Leo Burnett Ltd | Executive Creative Director |
| William Li | Leo Burnett Ltd | Deputy Executive Creative officer |
| Dave Ho | Publicis Hong Kong | Associate Creative Director |
| Matthew Xu | Publicis Hong Kong | Senior Copywriter |
| Milker Ho | Leo Burnett Ltd | Executive Creative Director |
| Vincent Siu | Leo Burnett Ltd | Director of Client Service |
| Jacquline Law | Leo Burnett Ltd | Group Brand Director |
| Jenny Huen | Leo Burnett Ltd | Brand Manager |
| Joyce Mok | Leo Burnett Ltd | Senior TV Producer |
A young woman endures a series of unfortunate events. In each situation, a “knight in shining armor” comes to her assistance, with Tempo in hand. In a departure from category convention, there is no product demonstration. Instead, Tempo is presented as an indispensable ally, personified by the four ridiculously good-looking men who compete for a chance to rescue the young woman. At the end of the film, the 4 dreamy guys are revealed to be 4 packs of Tempo, each representing the strong-yet-tender characteristics of the product variants.