Title | LOVE WINTER 'HOUSE PANTS' |
Brand | AUSTRALIAN GAS NETWORKS |
Product / Service | NATURAL GAS |
Category | A11. Consumer Services |
Entrant | CHE PROXIMITY Melbourne, AUSTRALIA |
Idea Creation | CHE PROXIMITY Melbourne, AUSTRALIA |
Media Placement | CHE PROXIMITY Melbourne, AUSTRALIA |
Production | CHE PROXIMITY Melbourne, AUSTRALIA |
Production 2 | FINCH Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ant White | CHE Proximity | Chief Creative Officer |
Glen Dickson | CHE Proximity | Group Creative Director |
Joe Hill | CHE Proximity | Creative Director |
Garret Fitzgerald | CHE Proximity | Creative Director |
Jen Livingston | CHE Proximity | Senior Producer |
Matt Alpass | CHE Proximity | Head of Craft |
Matt Thompson | CHE Proximity | Sound Engineer |
Callum McGregor | CHE Proximity | Designer |
Andrew Drougas | CHE Proximity | Chief Operating Officer |
Bryce Coombe | CHE Proximity | Client Partner |
Tom Blackburn | CHE Proximity | Senior Account Director |
Hanna Scott | CHE Proximity | Senior Account Manager |
Kyle Gradidge | CHE Proximity | Account Executive |
Nathan Rogers | CHE Proximity | Planning Director |
Jae Morrison | FINCH | Director |
Corey Esse | FINCH | Executive Producer |
Kate Merrin | FINCH | Producer |
Matt Toll | Freelance | DOP |
Patrick Bennet | Freelance | Prod Designer |
Jo Scott | The Butchery | Editor |
Jon Holmes | Freelance | Flame / Online |
Marty Greer | Freelance | Colourist |
Lurking in everyone’s draws are ‘House Pants’ – they’re that fleecy, comfy, threadbare pair of pants you wouldn’t dare wear in public. And they’re the perfect partner with natural gas heating. In this spot, we see a heavy-set man return home after a soggy commute. We watch as he ditches his day wear to slip into an unforgiving pair of grey house pants. In full comfort we see a little too much of him as he gets ready to luxuriate on his couch with some snacks. Backed by an iconic track (Funky Cold Medina) and an all-knowing voiceover, we watch as his girlfriend is confronted with the sight of the unflattering fashion statement.