Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 UI
NBA QMQ : QIU MI QUAN
NBA CHINA
NBA QMQ LOYALTY PROGRAM
AKQA Shanghai CHINA AKQA Shanghai CHINA
MASH UP
BONDS
YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA BIG ACTIVE London UNITED KINGDOM
A02 Digital Illustration
KUNGFU WATER
VATTI
TRINITY HEALTHY DISHWASHER
THE NINE Shanghai CHINA THE NINE Shanghai / INSIGHT GROUP Shanghai CHINA
SAFETY SPOKES
EYES, JAPAN CO. LTD.
FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
THE TANGIBLE MANNER
ALL NIPPON AIRWAYS
IS JAPAN COOL? DOU
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
HOUSE OF EMOTIONS
INTEL
AI
OGILVY BEIJING CHINA INTEL INSIDE AGENCY San Francisco / RADICAL MEDIA New York USA
BEAT THE ROBOTS
MELSO RESORTS & ENTERTAINMENT
CITY OF DREAMS
OGILVY HONG KONG HONG KONG
HEART SIGNATURE
MITSUFUJI CORPORATION
HAMON
DENTSU INC. Tokyo JAPAN AID-DCC Osaka / TAIYO KIKAKU Tokyo JAPAN
YEAR WITH UBER
UBER
YEAR WITH UBER
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
Bronze
MOSQUITO FLIGHT PATH
S.C. JOHNSON & SON
RAID
BBDO CHINA Shanghai CHINA
ROAD TO HBL
NIKE
NIKE CHINA HBL
R/GA SHANGHAI CHINA FINAL FRONTIER LTDA Shanghai / LE CUBE Buenos Aires CHINA / ARGENTINA
SAGAMI ORIGINAL “ART OF 0.02"
SAGAMI ORIGINAL 0.02
CONDOM
ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
HISTORY OF THE INTERNET
YAHOO JAPAN CORPORATION
YAHOO! JAPAN
BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / DENTSU INC. Tokyo JAPAN
A03 Video / Moving Image
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
HOUSE OF EMOTIONS
INTEL
AI
OGILVY BEIJING CHINA INTEL INSIDE AGENCY San Francisco / RADICAL MEDIA New York USA
3DIMENSIONAL UNPACKED
SAMSUNG ELECTRONICS
GALAXY NOTE8
CHEIL WORLDWIDE Seoul SOUTH KOREA INVNT New York / DESIGNFEVER Seoul USA / SOUTH KOREA
Short List
YAMAZAKI MOMENTS
SUNTORY HOLDINGS LTD.
SUNTORY YAMAZAKI DISTILLERY
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION
MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
TOKYO PEN PIXEL
MUJI
NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
Silver
SAGAMI ORIGINAL “QUICKIES”
SAGAMI ORIGINAL 0.02
CONDOM
ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
DREAM OF WHALE
GOOGLE PLAY KOREA
GAMING PLATFORM/ INDIE GAME
GOOGLE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A04 Digital Image Design
WRONG WORLD FINALS
MARS WRIGLEY CONFECTIONERY
SNICKERS
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze
HISTORY OF THE INTERNET
YAHOO JAPAN CORPORATION
YAHOO! JAPAN
BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / DENTSU INC. Tokyo JAPAN
A05 Music / Sound Design
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC.
CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA
NIKE RUNNING
AKQA Shanghai CHINA AKQA Shanghai / GREEN UNITED MUSIC Shanghai CHINA
YAMAZAKI MOMENTS
SUNTORY HOLDINGS LTD.
SUNTORY YAMAZAKI DISTILLERY
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
THE SOUND OF ARCHITECTURE
NOBLE DEVELOPMENT PUBLIC CO.,LTD.
REAL ESTATE
RABBIT DIGITAL GROUP Bangkok THAILAND NO SOUND IN SPACE Bangkok / MEOUR Bangkok THAILAND
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA THE BREEZE Seoul / SORISOM-C Seoul SOUTH KOREA
A06 Overall Aesthetic Design
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
THE TANGIBLE MANNER
ALL NIPPON AIRWAYS
IS JAPAN COOL? DOU
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
B01 UX and Journey Design
A MEME GALLERY
TENCENT
TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / TRUMAKUS Seoul SOUTH KOREA
YAMAZAKI MOMENTS
SUNTORY HOLDINGS LTD.
SUNTORY YAMAZAKI DISTILLERY
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Gold
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC.
HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN
THE MOST INTERESTING JOB INTERVIEW
THE AUSTRALIAN SECRET INTELLIGENCE SERVICE
RECRUITMENT
CUMMINS & PARTNERS Melbourne AUSTRALIA PIXEL Melbourne AUSTRALIA
Short List
MOBILMO
TOYOTA MOTOR CORPORATION
TOYOTA
DELPHYS Tokyo JAPAN TEAMLAB Tokyo JAPAN
B02 Native & Built-in Feature Integration
PREDICT TO PREVENT
SAMSUNG
DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
B03 Experience Design: Multi-platform
BOCCIA RULER
JAPAN BOCCIA ASSOCIATION
BOCCIA RULER
DENTSU INC. Tokyo JAPAN ANNO LAB Fukuoka / QONCEPT Tokyo JAPAN
3DIMENSIONAL UNPACKED
SAMSUNG ELECTRONICS
GALAXY NOTE8
CHEIL WORLDWIDE Seoul SOUTH KOREA INVNT New York / DESIGNFEVER Seoul USA / SOUTH KOREA
Short List
THE SACRED STEP
TENCENT
MONUMENT VALLEY 2
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B04 Overall Functional Design
HEART SIGNATURE
MITSUFUJI CORPORATION
HAMON
DENTSU INC. Tokyo JAPAN AID-DCC Osaka / TAIYO KIKAKU Tokyo JAPAN
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
C01 Rich Media
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / GUILTY CONTENT Melbourne AUSTRALIA
Short List
C02 Cross-channel Storytelling
KFC X GINTAMA – EVERYTHING WILL BE OK!
KFC
KFC X GINTAMA
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
HATE CONDOMS LOVE DUREX AIR
DUREX
DUREX AIR CONDOMS
HAVAS INDIA Gurgaon INDIA
D01 Curation of Data
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC.
CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Short List
FRAGRANT MEMORIES FLOWER GIFT
LES MILLE FEUILLES DE LIBERTE
LES MILLE FEUILLES DE LIBERTE
DENTSU ISOBAR Tokyo JAPAN
THE SOUND OF ARCHITECTURE
NOBLE DEVELOPMENT PUBLIC CO.,LTD.
REAL ESTATE
RABBIT DIGITAL GROUP Bangkok THAILAND NO SOUND IN SPACE Bangkok / MEOUR Bangkok THAILAND