Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Video / Moving Image
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
A06 Overall Aesthetic Design
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
D02 Data Storytelling
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
E02 Innovative Use of Technology
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
E03 Technological Achievement in Digital Craft
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
B03 Experience Design: Multi-platform
BOCCIA RULER
JAPAN BOCCIA ASSOCIATION / BOCCIA RULER
DENTSU INC. Tokyo JAPAN ANNO LAB Fukuoka / QONCEPT Tokyo JAPAN
E01 AR, VR & Mixed Reality
BOCCIA RULER
JAPAN BOCCIA ASSOCIATION / BOCCIA RULER
DENTSU INC. Tokyo JAPAN ANNO LAB Fukuoka / QONCEPT Tokyo JAPAN
D01 Curation of Data
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
D03 Data Visualisation
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
B01 UX and Journey Design
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B04 Overall Functional Design
HEART SIGNATURE
MITSUFUJI CORPORATION / HAMON
DENTSU INC. Tokyo JAPAN AID-DCC Osaka / TAIYO KIKAKU Tokyo JAPAN
E05 Advanced Learning Technologies
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Gold Spike
B02 Native & Built-in Feature Integration
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
E04 360° Videos
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA AKQA Shanghai / CEKAI INC. Tokyo CHINA / JAPAN
A01 UI
NBA QMQ : QIU MI QUAN
NBA CHINA / NBA QMQ LOYALTY PROGRAM
AKQA Shanghai CHINA AKQA Shanghai CHINA
C02 Cross-channel Storytelling
KFC X GINTAMA – EVERYTHING WILL BE OK!
KFC / KFC X GINTAMA
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
C01 Rich Media
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / GUILTY CONTENT Melbourne AUSTRALIA
Short List
A04 Digital Image Design
WRONG WORLD FINALS
MARS WRIGLEY CONFECTIONERY / SNICKERS
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze Spike
A01 UI
MASH UP
BONDS / YOUTH WOMENS UNDERWEAR
LEO BURNETT MELBOURNE AUSTRALIA BIG ACTIVE London UNITED KINGDOM
C02 Cross-channel Storytelling
HATE CONDOMS LOVE DUREX AIR
DUREX / DUREX AIR CONDOMS
HAVAS MEDIA Gurgaon INDIA
A04 Digital Image Design
HISTORY OF THE INTERNET
YAHOO JAPAN CORPORATION / YAHOO! JAPAN
BIRDMAN Tokyo / YAHOO JAPAN CORPORATION Tokyo JAPAN BIRDMAN Tokyo / DENTSU INC. Tokyo JAPAN
E01 AR, VR & Mixed Reality
JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN KAYAC Kanagawa JAPAN
B04 Overall Functional Design
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
E05 Advanced Learning Technologies
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
D01 Curation of Data
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Short List
B03 Experience Design: Multi-platform
3DIMENSIONAL UNPACKED
SAMSUNG ELECTRONICS / GALAXY NOTE8
CHEIL WORLDWIDE Seoul SOUTH KOREA INVNT New York / DESIGNFEVER Seoul USA / SOUTH KOREA
Short List
B01 UX and Journey Design
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / TRUMAKUS Seoul SOUTH KOREA
D02 Data Storytelling
EXPERIMENT FOR THE SMART
TENCENT / TENCENT
TENCENT Shenzhen / ZHENG&CO. Guangzhou CHINA FEATURE WORKS Shanghai / MAGIC PAINT ADVERTISING Guangzhou CHINA
A03 Video / Moving Image
HOUSE OF EMOTIONS
INTEL / AI
OGILVY BEIJING / INTEL INSIDE AGENCY San Francisco CHINA INTEL INSIDE AGENCY San Francisco / RADICAL MEDIA New York USA
E02 Innovative Use of Technology
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
E03 Technological Achievement in Digital Craft
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
A06 Overall Aesthetic Design
THE TANGIBLE MANNER
ALL NIPPON AIRWAYS / IS JAPAN COOL? DOU
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
D03 Data Visualisation
THE TANGIBLE MANNER
ALL NIPPON AIRWAYS / IS JAPAN COOL? DOU
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
A02 Digital Illustration
KUNGFU WATER
VATTI / TRINITY HEALTHY DISHWASHER
THE NINE Shanghai / INSIGHT GROUP Shanghai CHINA THE NINE Shanghai / INSIGHT GROUP Shanghai CHINA
A05 Music / Sound Design
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
A02 Digital Illustration
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
E02 Innovative Use of Technology
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
D03 Data Visualisation
HEART SIGNATURE
MITSUFUJI CORPORATION / HAMON
DENTSU INC. Tokyo JAPAN AID-DCC Osaka / TAIYO KIKAKU Tokyo JAPAN
A03 Video / Moving Image
3DIMENSIONAL UNPACKED
SAMSUNG ELECTRONICS / GALAXY NOTE8
CHEIL WORLDWIDE Seoul SOUTH KOREA INVNT New York / DESIGNFEVER Seoul USA / SOUTH KOREA
Short List
D02 Data Storytelling
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Short List
A05 Music / Sound Design
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA / NIKE RUNNING
AKQA Shanghai CHINA AKQA Shanghai / GREEN UNITED MUSIC Shanghai CHINA
E03 Technological Achievement in Digital Craft
OBSESSION FOR SMOOTHNESS
DOUBLE A / DOUBLE A
SIX INC. Tokyo / SPA-HAKUHODO CO. LTD. Bangkok JAPAN AOI PRO. INC. Tokyo JAPAN
Grand Prix
D01 Curation of Data
FRAGRANT MEMORIES FLOWER GIFT
LES MILLE FEUILLES DE LIBERTE / LES MILLE FEUILLES DE LIBERTE
DENTSU ISOBAR Tokyo JAPAN
E05 Advanced Learning Technologies
FRAGRANT MEMORIES FLOWER GIFT
LES MILLE FEUILLES DE LIBERTE / LES MILLE FEUILLES DE LIBERTE
DENTSU ISOBAR Tokyo JAPAN
B01 UX and Journey Design
YAMAZAKI MOMENTS
SUNTORY HOLDINGS LTD. / SUNTORY YAMAZAKI DISTILLERY
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Gold Spike
E01 AR, VR & Mixed Reality
AUDI MR EXPERIENCE
AUDI KOREA / AUDI KOREA
DIGITALDIGM Seoul SOUTH KOREA
B03 Experience Design: Multi-platform
THE SACRED STEP
TENCENT / MONUMENT VALLEY 2
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
D02 Data Storytelling
YEAR WITH UBER
UBER / YEAR WITH UBER
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
E05 Advanced Learning Technologies
KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA
KFC / KFC DELIVERY COFFEE
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
E03 Technological Achievement in Digital Craft
FRAGRANT MEMORIES FLOWER GIFT
LES MILLE FEUILLES DE LIBERTE / LES MILLE FEUILLES DE LIBERTE
DENTSU ISOBAR Tokyo JAPAN