Title | SAGAMI ORIGINAL “QUICKIES” |
Brand | SAGAMI ORIGINAL 0.02 |
Product / Service | CONDOM |
Category | A03. Video / Moving Image |
Entrant | ASPAC CREATIVE COMMUNICATIONS Makati City, THE PHILIPPINES |
Idea Creation | ASPAC CREATIVE COMMUNICATIONS Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Masako Okamura | ASPAC - DAN | Executive Creative Director |
John Pabalan | ASPAC - DAN | Creative Director |
Edward Almeda | ASPAC - DAN | Art Director |
Nica Babia | ASPAC - DAN | Art Director |
Dustin Garza | ASPAC - DAN | Art Director |
Boni Santos | ASPAC - DAN | Art Director |
Yuki Koga | ASPAC - DAN | Regional Division Head |
Karen Parreño | ASPAC - DAN | Deputy Division Head |
Hanna Ando | ASPAC - DAN | Senior Account Manager |
Carl Demigilio | ASPAC - DAN | Editor |
Quebin Solanoy | ASPAC - DAN | Copywriter |
The arrival of a Japanese condom brand, Sagami Original, will set its name as the thinnest condom in the Philippine market, having a thickness of 0.02mm. However, since the Philippines is one of the most religious countries in Asia, Filipinos are shy to talk about condoms. We created a fun digital awareness campaign to catch people’s attention on social media. Introducing “Sagami Quickies”, a series of digital short videos with a humorous twist, illustrated with the thinnest lines.
The content depicts the feeling of extreme pleasure, situated in subliminally humorous situations. These videos were designed to run for 5 seconds to capture the short attention span of the online community.