SAGAMI ORIGINAL “ART OF 0.02"

TitleSAGAMI ORIGINAL “ART OF 0.02"
BrandSAGAMI ORIGINAL 0.02
Product / ServiceCONDOM
CategoryA02. Digital Illustration
EntrantASPAC CREATIVE COMMUNICATIONS Makati City, THE PHILIPPINES
Idea Creation ASPAC CREATIVE COMMUNICATIONS Makati City, THE PHILIPPINES

Credits

Name Company Position
Masako Okamura ASPAC - DAN Executive Creative Director
John Pabalan ASPAC - DAN Creative Director
Edward Almeda ASPAC - DAN Art Director
Nica Babia ASPAC - DAN Art Director
Dustin Garza ASPAC - DAN Art Director
Karlo Gomez ASPAC - DAN Copywriter
Yuki Koga ASPAC - DAN Regional Division Head
Karen Parreño ASPAC - DAN Deputy Division Head
Hanna Ando ASPAC - DAN Senior Account Manager
Transcosmos Asia, Philippines Transcosmos Asia, Philippines Production House
Ryan Reyes ASPAC - DAN Web Developer
Carl Demigillo ASPAC - DAN Editor

The Campaign

The arrival of Sagami 0.02 from Japan will set it as the thinnest condom in the Philippine market. At 0.02mm thin, it provides you with the sensations of unprotected sex, but with the protection and durability of a high-quality condom. We created a series of Ukiyo-e inspired sensual artworks using the thinnest lines measuring 0.02mm. Ukiyo-e is a genre of Japanese art which flourished from the 17th through 19th centuries. Its frequent subjects range from Geishas,Sumo Wrestlers, Samurai, and landscapes. But, it is also notable for depicting subversive subjects of sexual nature. The artworks are featured as a teaser in the Sagami Original website.

Creative Execution

Starting from 1 single line, each ultra-thin line was meticulously shaped and multiplied up to 300 lines in order to illustrate the flowing images of pleasure and ecstasy. The sensual ultra-thin illustrations are activated and animated with slightest touch on the mobile screen.

Links
Website URL