Title | CREATIVE FLOW_ER |
Brand | FUJI XEROX CO., LTD. |
Product / Service | CORPORATE |
Category | D03. Data Visualisation |
Entrant | McCANN TOKYO, JAPAN |
Idea Creation | McCANN TOKYO, JAPAN |
Production | PARAGON Tokyo, JAPAN |
Production 2 | LITTLESOFTWARE INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
ISAMU NAKAMURA | McCann Tokyo | EXECUTIVE CREATIVE DIRECTOR |
SHUN MATSUZAKA | McCann Tokyo | CREATIVE DIRECTOR |
RYOSUKE YOSHITOMI | McCann Tokyo | CREATIVE PLANNER |
CHIAKI KOBAYASHI | McCann Health Japan | COPYWRITER |
EMIKO SAWAGUCHI | McCann Health Japan | COPYWRITER |
MIYOKO OHKI | McCann Worldgroup Japan | PR DIRECTOR |
AYUMI UESAKA | McCann Tokyo | PR PLANNER |
YOSUKE OKAWA | One JAPAN | CHIEF PRODUCT MANAGER |
TATSUO KAWAHARA | Littlesoftware Inc. | BRAIN CONSULTANT |
IORI KAWAHARA | Littlesoftware Inc. | BRAIN CONSULTANT |
NAOMI MATSUMURA | Littlesoftware Inc. | BRAIN CONSULTANT |
TSUMI FUKUDA | Littlesoftware Inc. | BRAIN CONSULTANT |
YU MIYAZAKI | 301 Inc. | ART DIRECTOR |
RYUTA YOKOZAWA | Paragon Inc. | PRODUCER |
DAISUKE INOUE | Paragon Inc. | CONTENTS DIRECTOR |
GO SAKAI | Paragon Inc. | PRODUCTION MANAGER |
Riz Lau | LIKI inc. | MOVIE DIRECTOR & ANIMATOR |
HIROYUKI KANDA | REMODELPARTNERS | VISUAL ENGINEER |
HIROTSUGU HOSIKAWA | MonsterSmith | PHOTOGRAPHER |
TOSHIHIRO SETOJIMA | NOMURA RESEARCH INSTITUTE, LTD. | SOFTWARE ENGINEERING MANAGER |
ATSUSHI MORIKAWA | One JAPAN | ROBOT ENGINEER |
KAZUYA YOSHINARI | One JAPAN | ROBOT ENGINEER |
YUTAKA SAKAI | ROBOT ENGINEER | One JAPAN |
RYUTA SASAKI | One JAPAN | ROBOT ENGINEER |
HANAKO KARIYA | One JAPAN | ROBOT ENGINEER |
MASASHI HACHIYA | One JAPAN | MINDFULNESS SUPERVISOR |
MANA IDE | One JAPAN | MEDITATION SUPERVISOR |
Instead of replacing humans, what if artificial intelligence and robotics could enhance human’s. As creativity grows in importance, we used AI, data and robotics to improve human creativity in business. We made a world’s first robot SHIRO-MARU that can lead mindfulness meditation to heighten human creativity. The robot will guide you into meditation analyzing your real-time emotional state. This program was designed with neuroscientists and experts in mindfulness to collect and analyze emotion data from brainwaves.
This program was designed with the help of neuroscientists and experts in mindfulness to collect and analyze emotion data from brain waves. Using an EEG sensor, the program determines your “Creative Flower” from among 5 brain wave types. Creative Flower indicates your flow state, which shows your current level of creativity. Over 60 emotions we’re identified in real-time. to develop just the right mindfulness method for each person’s state-of-mind. For example, if a participant was suffering from acute anxiety, then Shiromaru would lead them in mindfulness meditation that will alleviate the anxiety. The Creative Flower will open up and bloom according to your state of flow. “Flow” is a state of deep meditation. As you near this state, both your right and left brain become active, sharpening your instincts and heightening your ability to think logically, putting your mind in a highly creative state. <Timeline> 13 July 2016 - Ideation started 10 September 2016 - Idea agreed 30 October 2016 - System requirements agreed 1 March 2017 – Finished developing prototype model 10 March 2017 - Exhibited at SXSW (Texas USA) 10 May 2017 – Finished developing updated prototype model 2.0 28 June 2017 - Exhibited at AI EXPO (Tokyo Japan)